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GUNNAR Optiks Launches Digital Performance Eyewear In Select Best Buy Stores Nationwide

New Product Category Features Computer and Gaming Eyewear to Enhance Consumers’ Digital Experience

SAN DIEGO – April 4, 2011 – GUNNAR Optiks®today officially announced a new product category in the Consumer Electronics industry – Digital Performance Eyewear. Available today in select Best Buy locations across North America, the Digital Performance Eyewear category features GUNNAR’s Advanced Computer Eyewear and Advanced Gaming Eyewear.

Traditionally found only in the optical industry, this launch marks the first time Digital Performance Eyewear will be available in a national consumer electronics retailer. “Today’s consumer is tech savvy,” said Rob Aarnes, President of GUNNAR.  “As digital devices continue to put more and more strain on our vision, it’s only natural that our specialized eyewear is made available wherever those devices are sold. It will undoubtedly be an explosive growth segment for consumer electronics retail.” Continue reading