Former Director of International Sales for Oakley Adds Over 16 Years of Sales and Marketing Experience to GUNNAR’s Executive Lineup
SAN DIEGO – October 7, 2011 – GUNNAR Optiks® today announced the hiring of Bjorn Jonsson as Vice President of International Sales. With an extensive background in performance optics, apparel, and consumer electronics, Jonsson brings a history of business growth and leadership to compliment GUNNAR’s seasoned executive team. Jonsson was aggressively recruited to spearhead the rapid expansion of GUNNAR’s international sales platform. Already available in 17 countries, GUNNAR expects to add another 15 in 2012. Jonsson’s prior experience includes senior executive roles with notable brands including Oakley and Boost Mobile where he led all international sales and marketing efforts. Jonsson now also serves as a Professor of Marketing at Vanguard University and as a Board Member for Dynamic Air Engineering.
“GUNNAR Optiks’ international presence continues to grow and we are pleased to have Bjorn Jonsson on board to cultivate our expansion abroad,” said Rob Aarnes, president of GUNNAR. “Bjorn’s knowledge and experience will expedite GUNNAR’s success overseas as we move into new markets, reinforce our leadership position in existing territories, and galvanize GUNNAR a global brand in the years to come.”