NatureShare Hires Kyle Girard as Director of Software Engineering

Former hearforward partner leads technology development as outdoor digital company furthers social platform

WOODSTOCK, Vt. – August 29, 2012 – Market leader in nature and outdoors lifestyle mobile apps, NatureShare today announced the hiring of Kyle Girard as Director of Software Engineering.  Girard previously acted as managing partner and lead software architect at Burlington, Vermont-based hearforward, prior to its acquisition by in August 2012. In his new role at NatureShare, Girard will oversee the development of the company’s social platform for the outdoor vertical. NatureShare’s newest hire comes as the company builds out its technology team following a $1.5 million round of fundraising.<!–more–

“Kyle brings us great technical expertise as we scale our mobile and web offerings,” said NatureShare CEO, Brendan Cahill.  “He understands how to grow a social company and his experience will be instrumental to realizing our goal of being a leading social platform for the outdoor vertical.”

“Joining NatureShare allows me to combine my love of the outdoors with my experience in social software development,” said Girard.  “There’s an incredible opportunity here to tap into the ever-growing nature community and to amplify the way it interacts with the outdoors via technology and mobile platforms.”

In just over a year, Girard helped hearforward achieve a reputation as a rising player in the social marketing space, improving the company’s growth each quarter. Girard brings over seven years of experience in providing technical strategy and support for leading New England companies such as Burton, King Arthur Flour, and Seventh Generation, where he has utilized new technologies to increase business efficiency.

About NatureShare
NatureShare is an innovative social platform for the outdoor vertical and the leading publisher of mobile applications for nature and outdoor lifestyle. NatureShare, previously known as Green Mountain Digital, was founded in 2009 in Woodstock, VT. The company has designed and published more than 30 award-winning mobile apps including Audubon Birds of North America, Orvis Fly Fishing: The Ultimate Guide, GardenMinder, and Sailing World: Knots and Splices for iOS, Android, Kindle Fire, Nook, and other mobile operating systems.

Media Contact
Ellen Manuszak, TriplePoint for NatureShare

Fall Fashion: GUNNAR Optiks Introduces Three New Styles of Computer Eyewear

Protect Your Eyes in Style With Brand New Ready-to-Wear Frames – Haus, Joule and Vinyl

SAN DIEGO – August 29, 2012 – GUNNAR Optiks, the world’s leading manufacturer of computer eyewear, today announced the launch of three new Fall-fashion styles for its computer line: Haus, Joule and Vinyl. The rectangular Haus is available in Onyx, Onyx Fade and Tortoise, the oval-shaped Joule in Onyx, Tortoise and Amethyst, and Vinyl in  Onyx, all priced at an MSRP of US$99. Available in 20/20 or prescription (facilitated by Carl Zeiss Vision) with GUNNAR’s patented lens technology, the new additions combine form and function with style to reduce eye fatigue and stress, common side-effects of computer vision syndrome and digital eye fatigue that affects over 100 million Americans today.

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