Fire, Brimstone, and Bunnies: Hell Yeah! Wrath of the Dead Rabbit Now Available

Highly Anticipated Action-Adventure Platformer Bloodies Up PlayStation Network, Xbox LIVE Arcade, and Steam

SEGA logoSAN FRANCISCO & LONDON – September 25, 2012 – SEGA® of America Inc., SEGA® Europe Ltd. and Arkedo are ecstatic to announce that Hell Yeah! Wrath of the Dead Rabbit™ is available for download today in North America on the PlayStation®Network and is coming to Steam and Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system tomorrow,September 26. Ash, the diabolic “hero” of Hell Yeah, will also unleash his wrath on unsuspecting gamers in Europe next week, on October 3.

As the undead rabbit prince of Hell, players will jump, jet, drill, and shoot their way through ten huge, varied locales on a mission to take revenge against the inhabitants of the underworld that saw Ash’s illicit photos on the Helternet. There’s only one way to ensure no one ever laughs at Ash again, and that solution is over-the-top, comically-gory levels of hellion on hellion violence!

Hell Yeah! Wrath of the Dead Rabbit is priced at $14.99 / 1200MSP / £9.99 / €12.99 / AUD$19.95. For assets, please visit www.sega-press.com.

To download a copy of the Hell Yeah! launch trailer in HD, click here: basket.sega-press.com/PVZSegada251d426601317769484663565.zip.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA®’s global website is located at www.sega.com.

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA®’s global website is located at www.sega.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.
“PlayStation” is a registered trademark of Sony Computer Entertainment Inc.

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Media Contact
Ryan Morgan, TriplePoint for SEGA of America, Inc.
sega@triplepointpr.com
(415) 955-8500


Assets

Hell Yeah! logo

Dowload the launch trailer here.

For additional Hell Yeah! assets, please visit www.sega-press.com.

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