Offering new in-app badge scanning technology, DoubleDutch continues rapid growth
SAN FRANCISCO – June 25, 2013 – DoubleDutch, the leading provider of branded mobile applications for tradeshows, conferences, and events, today announced badge scanning for exhibitors. This feature significantly increases opportunities for exhibitors and sponsors to capture lead contact information instantly, connect digitally with attendees who visit their booths, and nurture those relationships throughout the rest of the event. DoubleDutch is the only event app provider that creates an app with a focused social network, and lead scanning within the mobile conference app is a new way to integrate exhibitors and sponsors into the event experience. Attendees can use the app to engage with exhibitors, session content, event organizers and other participants. By combining lead scanning software within the interactive mobile conference guide, DoubleDutch deepens its focus on delivering actionable business insights to organizers based on behavioral data captured by the mobile application. Exhibitors also see increased Return On Investment (ROI) by empowering booth staff to scan leads in the app, and continue conversations started at the booth through mobile. Worldwide, there are more than 20 million events per year that can benefit from DoubleDutch’s integrated event technology. Learn more about DoubleDutch’s capabilities at http://doubledutch.me/. Continue reading Mobile Event Leader DoubleDutch Introduces New Technology for Event Marketing ROI
