Tablets Rule as Preferred Mobile Gaming Device: Tablet In-Game Virtual Goods Spending Nearly 3x More Than on Smartphones

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New study from Magid and PlayFirst shows 69 percent of tablet owners regularly play games on their tablets; 31 percent buy in-game virtual goods

SAN FRANCISCO – July 9, 2013 – PlayFirst Inc., a global leader in mobile games for families and friends, and Frank N. Magid Associates, Inc., a leading media and entertainment research firm, today announced results from the annual Tablet and Smartphone Gaming, Magid Media Futures™ study. According to the study, the tablet has emerged as the mobile platform of choice for gamers: 61 million total gamers prefer the platform, and that number has increased nearly 70 percent year-over-year.  Sixty-nine percent of all tablet owners regularly play games, and of those tablet gamers, 31 percent are buying in-game virtual goods, spending an average of $48 each in the last 12 months.  This means in-game virtual good spending for tablet games is about $914 million, nearly three-times the share of smartphone in-game virtual good spending, which stands at $341 million. Continue reading Tablets Rule as Preferred Mobile Gaming Device: Tablet In-Game Virtual Goods Spending Nearly 3x More Than on Smartphones