PlayFirst Continues Mobile Game Momentum; Acquires Big Head Mode IP

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Two Founders of Big Head Mode Assume Leadership Roles at PlayFirst

SAN FRANCISCO – Sept. 4, 2013 –  PlayFirst Inc., a global leader in mobile games for families and friends, today announced it has acquired the Intellectual Property and game portfolio of mobile app company Big Head Mode. As a result, two founders of Big Head Mode have joined PlayFirst in leadership roles; Tipatat Chennavasin as Director of Product Management and Richard Au as Senior Director of Engineering.

“Tipatat and Richard, with their other co-founders at Big Head Mode, have created outstanding technology that helps meld together social graph attributes with mobile apps. As we move forward together, we will work on integrating these approaches across the mobile game portfolio at PlayFirst,” said Marco DeMiroz, president and CEO of PlayFirst. “Additionally, both Tipatat and Richard bring leadership and skills to PlayFirst that will help us continue to build leadership and momentum in mobile gaming.”

“Mobile games can be even more fun and engaging when they take on personalized, social attributes. We are thrilled to join up with PlayFirst to bring these new approaches to the mass, global audiences that love to play PlayFirst games,” said Tipatat Chennavasin, former CEO of Big Head Mode and now director of Product Management, PlayFirst.

In their work at Big Head Mode, Chennavasin and Au pioneered unique mobile technologies that enable the personalization of gaming by transforming existing social network data and photos into relevant game content.  Eventually this technology will allow beloved PlayFirst games to take on the ultimate personal meaning for players.

About PlayFirst

At PlayFirst, we believe you can have fun anywhere, any time and at any age. That’s why we’re committed to creating mobile games for everyone to enjoy, including the fan-favorite DASH® series of games like Diner Dash Rush®, Cooking Dash® and SpongeBob Diner Dash®. Whether you’re in line at the store, on your lunch break or lounging at home, you only need a minute to dive into a PlayFirst game—but you’ll find a lifetime of entertainment. PlayFirst games are played by tens of millions of fans worldwide, and we’re just getting started. To find out more about our talented team and our awesome games, please visit www.playfirst.com.


Media Contact

TriplePoint for PlayFirst
playfirst@triplepointpr.com
415-955-8500

Kristina Cheng
kcheng@playfirst.com
415-806-5009