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Azubu Securing $34.5M Equity Capital Funding from Sapinda Group

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Financing to Support Global Broadcaster’s Upcoming Relaunch and Delivery of Premium Live and On-Demand eSports Action, News and Analysis


LOS ANGELES — March 25, 2014 — Azubu, the global broadcast network specializing in delivering premium live and on-demand eSports programming, today confirmed that Azubu and Sapinda Group (“Sapinda”) have reached an agreement whereby a $34.5 (€25) million equity capital increase is to be funded by Sapinda, a privately owned principal investment company.

This investment precedes a major relaunch of the Azubu platform next month, and underscores Sapinda’s long-term commitment to elevating eSports broadcasting to the next level. Azubu is to further benefit through Sapinda’s extensive corporate network, alongside the strong financial backing.

A spokesperson for Sapinda further added, “eSports deserves a premier broadcast platform which respects the global nature of eSports. We’re committed to providing the support necessary to ensure that Azubu will deliver this for eSports fans worldwide and that the service will evolve as quickly as eSports itself. Azubu has the leadership, vision, partnerships and technology to radically elevate the eSports viewing experience, driving greater engagement between players, fans and the brands that support them.”

About Azubu

Azubu is a global broadcast network, delivering premium live and on-demand eSports action, programming, news and analysis. Azubu provides worldwide, high-definition, lag-free action from the major tournaments, teams and players, alongside a range of related programs, to multiple devices worldwide. With offices in Los Angeles, Berlin, London, Vancouver and Seoul, Azubu is the ideal platform for publishers to drive advocacy and awareness for new titles and support for existing games, while brands can take advantage of a range of creative solutions to reach a targeted global audience. A new 2.0 Azubu site will launch in April 2014.

About Sapinda Group

Sapinda is a privately owned principal investment company focused on special situation investment opportunities across continental Europe, Asia and Africa. Sapinda owns a global portfolio of long-term holdings in selected sectors and industries, with current focus on agriculture, mining, oil & gas, media, real estate and technology. The Group invests across the capital structure in both the private and public space, and with its exceptional network Sapinda can leverage relationships to ensure an enviable pipeline of unique opportunities.

Media Contact
Rich Jones, TriplePoint for Azubu
(212) 730-9744

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