NativeX Announces Lightning Play™ Video Ads

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Now Offering the Most Comprehensive Suite of Reward and Non-reward Ad Formats in the Industry

SAN FRANCISCO – Sept. 15, 2014 – NativeX, the leading advertising technology for mobile games, today announced the launch of Lightning PlayTM Video, a video ad format that combines the latest mobile video ad technology with NativeX’s industry leading selection of native advertising formats. This includes discovery walls, interstitials, and other rich media formats, both reward and non-reward. Lightning Play video provides NativeX game developers with yet another tool to best monetize their apps by serving the right ad format based on what’s happening in the game. Designed with maximum performance in mind, Lightning Play uses proprietary technology to instantly play video ads without interrupting the user experience. Continue reading NativeX Announces Lightning Play™ Video Ads