Hailo and SEGA to Give Free Crazy Taxi Rides During New York Comic-Con

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Win Free Rides Plus Special Prizes by Using the Hailo App in NYC on October 9th –10th, 2014

SAN FRANCISCO, NEW YORK – Oct. 6, 2014 – SEGA Networks Inc. and Hailo, one of the world’s fastest growing e-hail apps, today announced a collaboration that will bring Crazy Taxi™ to life, and to attendees of New York Comic-Con (NYCC) on October 9th and 10th, 2014.

To celebrate the recent addition of renowned wrestler, Hulk Hogan, to SEGA’s Crazy Taxi City Rush mobile game, SEGA and Hailo will be operating an official Crazy Taxi City Rush cab to give NYCC attendees free – and safe – rides from the Javits Center to their desired location. Select Hailo cabs will be wrapped to resemble the look and feel of the actual Crazy Taxi City Rush vehicles in the game. Attendees need only to hail a taxi using the Hailo app for a chance to be randomly selected to get scooped up in the Crazy Taxi City Rush cab. Lucky riders will also have a chance to win exclusive prizes including signed Hulk Hogan merchandise and more during their Hailo/Crazy Taxi City Rush ride.

The Crazy Taxi City Rush cab will be driving around Javits Center for NYCC on October 9th from 12 p.m. to 7 p.m. and on the 10th from 10:00 a.m. to 7:00 p.m. Attendees who download the free Hailo app will have the opportunity to ride in the Crazy Taxi City Rush cab for a free ride anywhere in Manhattan south of 100th St.

“The Crazy Taxi brand is fast, fun, and energetic. It’s a great compliment to New York Comic-Con, which has a long-standing tradition of celebrating comics, games and pop culture,” said Chris Olson, SVP of Sega Networks. “Thanks in large part to our collaboration with Hailo, we’re able to give our fans a unique experience — bringing Crazy Taxi City Rush to life.”

As a special guest, Smosh Games’ David “Lasercorn” Moss will be surprising passengers from inside the prize cab on both days. Riders may choose to take part in a trivia contest for comic and pop-culture fans, answering Lasercorn’s trivia challenges for a chance at prizes including signed Hulk Hogan toy taxis, iPhone 5 cases, and more.

Crazy Taxi City Rush recently added Hulk Hogan to its roster of in-game drivers for a month-long activation. During the month of October, players can hire Hulk Hogan as a driver and be treated to his voice and likeness as they customize their in-game taxis with Hulk Hogan-themed content.

“We’re excited to partner with SEGA to bring the Crazy Taxi City Rush cab to life at New York Comic-Con. Hailing a cab with Hailo is as easy as jumping in the back of a Crazy Taxi, except the real world version of a Hailo car comes with the safety and convenience of a licensed Hailo driver requested with just 2 taps of our smartphone app,” said Kevin Hatfield, President of Hailo North America.

Hailo’s Crazy Taxi City Rush cab will let Comic-Con attendees remain in control of their experience – while bringing the fun of NYCC into the vehicle for the ride.

Crazy Taxi City Rush and Hailo are available on iPhone®, iPad®, iPod touch® and Android™ devices.

Hailo is available as a free download from the iTunes App Store and Google Play. Simply search “Hailo.”

For a list of participating Hailo cities, visit www.hailoapp.com/locations

Jump in and play Crazy Taxi City Rush for free:

To download a press kit containing designs for the taxi and other assets, please visit:

https://app.box.com/s/5v15v7voa1wvcxzspcs4

About SEGA Networks Inc:
SEGA Networks Inc. is a division of Tokyo, Japan-based SEGA Corporation, and is focused on creating fun, compelling and engaging entertainment that features iconic SEGA® intellectual property as well as original content for mobile and tablet devices. Since 2008, SEGA has been a leader in the smartphone and tablet space with the wildly successful Super Monkey Ball™ and continues to be at the forefront of gaming, launching more than 85 games. SEGA Networks Inc. includes acclaimed studios Hardlight™ Studio and Three Rings™. Recent SEGA Networks Inc. titles include Sonic Dash™, Sonic Jump™, Crazy Taxi City Rush and Super Monkey Ball™ Bounce. For more information, visit www.sega.com.

©SEGA. All rights reserved. SEGA is registered in the US Patent and Trademark Office. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Corporation. Android and Google Play are trademarks of Google Inc. App Store is a service mark of Apple Inc. Hulkamania is a registered trademark

About Hailo
Hailo is the evolution of the hail – a free smartphone app which puts people just two taps away from a licensed vehicle and lets drivers get more passengers when they want them. Launched in November 2011, Hailo is available in more than 20 cities including London, Manchester, New York, all across Ireland, Toronto, Montreal, Chicago, Boston, Madrid, Barcelona, Washington DC, Montreal, Atlanta and Osaka. Founded by three taxi drivers and three internet entrepreneurs, Hailo has raised $100M from investors including Union Square Ventures, Accel Partners, Wellington Partners, Atomico Ventures and Sir Richard Branson.

Hailo is available as a free download from the iTunes App Store and Google Play. Simply search “Hailo.”

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Media Contact:
TriplePoint PR for SEGA Networks Inc.
SEGA@triplepointpr.com
+1 (415) 955-8500

Rachel Steinberg, Communications Manager
SEGA Networks Inc.
rachel.steinberg@sega.net
+1 (415) 900-9569

Hailo PR
Hailo@dkcnews.com
+1 (212) 685-4300