LOS ANGELES – October 15, 2015 – UOL BoaCompra, the leading online games company in Latin America, and Azubu, an entertainment network focused on eSports, today announced that Azubu will be the exclusive streaming platform for UOL BoaCompra’s eSports content in Brazil.
UOL BoaCompra is operating the first persistent league in Brazil, with all content to be exclusively broadcasted on Azubu’s streaming platform. BoaCompra GOLD, the company’s own currency redeemable in more than 4,500 online titles, will be awarded to XLG tournament winners along with more than 1 million BRL awarded throughout the year-long partnership.
“With the best local servers and a passionate dedication to the market, Azubu has shown extraordinary growth in Brazil.” said Marden Neubert, CEO of UOL BoaCompra. Commenting on the partnership, UOL BoaCompra’s Commercial Director Julian Migura said, “Brazilian gaming culture is fiercely competitive and stands as one of the most social nations in the world. We want to engage the Brazilian eSports community and broadcasters with an unparalleled experience, and Azubu offers the strongest in-class streaming capacity in Brazil.”
“Brazil is an extremely important country to us, and we couldn’t be happier to partner with such a well-established and respected organization as UOL BoaCompra”, said Ian Sharpe, CEO of Azubu. ”We’ve built exciting partnerships with some of the biggest Brazilian teams such as paiN gaming and INTZ, and as we continue to focus our efforts on Brazil, UOL BoaCompra will be a crucial part of our growth and strategy in that region.”
This partnership combines Azubu’s eSports focused streaming technology with UOL’s extensive Brazilian media network, and is just one example of Azubu’s long term dedication to emerging markets. As a result, the Azubu streaming experience, which includes 24/7 customer support in three separate languages, and customizable broadcaster channels, will reach an exponentially larger Brazilian audience. Included in the three-year exclusive partnership are collaborative content production, joint ads sales initiatives, as well as media placements and advertisements on UOL’s portals to drive Azubu’s growth in Brazil.
Azubu is a global entertainment network focused on eSports, providing unparalleled gaming, viewing, and interactive experiences for both broadcasters and the community. Coming together to watch the biggest names and tournaments, users across the globe engage in the highest definition eSports content. Created for and driven by the community, Azubu delivers a “lean-in” experience for viewers to interact with their favorite games, players, and organizations, while empowering broadcasters with unique toolsets, superior streaming technology, and more. Azubu was founded in 2011, and is headquartered in Los Angeles with offices in Seoul and Vancouver. For more information, visit www.azubu.tv.
About UOL BoaCompra:
UOL BoaCompra is the leading digital payments company specializing in monetizing online games throughout Brazil, Latin America, Portugal, Spain and Turkey. With the most comprehensive portfolio of 250+ local payment methods, including BoaCompra GOLD, the company services more than 4,500 titles from over 200 partners including VALVE, Electronic Arts, Ubisoft, Smilegate, Bigpoint and Aeria Games.
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