The Path to Immortal Conquest Begins, Open Beta Now Available on Android

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Android Gamers Can Download Now to Battle, Ally, and Conquer their Way to Victory

BRISBANE, Calif. – Nov. 10, 2016 – NetEase, Inc. (NASDAQ: NTES), a leading internet technology company and global developer and publisher of mobile games, has today launched Immortal Conquest into Open Beta on Android devices in Western markets and released its first game trailer. Android gamers interested in starting their campaign to dominate the expansive world of Immortal Conquest can begin the Open Beta on Google Play Early Access at https://play.google.com/store/apps/details?id=com.netease.immortalconquest. View the trailer at https://youtu.be/V3yNgN0TXsM.

Immortal Conquest is a strategy MMO and empire-building game that challenges players to establish, manage, and grow an empire in a warring fantasy world, where competition for land is fierce and strategic alliances are vital for total world domination. Players interact with each other on a single shared map made up of more than 2 million pieces of land, all of which offer a unique combination of resources and functions that can be manipulated to benefit a player’s growing empire.

Immortal Conquest’s battle system offers a deep level of customization, ensuring that no battle or war is ever the same and that skill and tactical superiority always wins out. Players choose from a wide variety of over 300 heroes with different skills and abilities to lead their troops. Individuals must weigh the characteristics of each hero against each given situation, thinking strategically and being tactically flexible enough to counter and overcome an enemy’s strategy. This level of strategic customization in battle acts as a platform for players to show their military brilliance and conquer the world. There is no one path to victory, and superior tactics will ultimately win!

Diplomacy and the forging of key alliances provide players with multiple ways to gain power and conquer lands. In this war, every player has the power to influence others and shift the scales of conquest and battle. Cooperation and alliance, bloodshed and betrayal awaits players as they set off on their quest for complete domination!.

By joining the beta test, Android gamers will have the chance to be among the first to play the game and try their hands at dominating the military and diplomatic world of Immortal Conquest. Progress made in the game during the beta test will not carry over to launch. The game will launch for iPhone, iPad, iPod Touch, and Android devices in the first quarter of 2017.

A press kit with Immortal Conquest images and logos can be downloaded here.

Stay tuned for more information by joining the game’s official Facebook page at https://www.facebook.com/ImmortalConquestGame/.

To learn more about NetEase, please visit  www.netease-na.com, join us on Facebook: www.facebook.com/NetEaseOfficial, or follow us on Twitter:www.twitter.com/NetEaseOfficial.

About NetEase

NetEase, Inc. (NASDAQ: NTES) is a leading internet technology company in China. Dedicated to providing online services centered around content, community, communication and commerce, NetEase develops and operates some of China’s most popular PC-client and mobile games, advertising services, e-mail services and e-commerce platforms. In partnership with Blizzard Entertainment, Mojang AB (a Microsoft subsidiary) and other global game developers, NetEase also operates some of the most popular international online games in China. For more information, please visit: http://ir.netease.com/.

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Media Contact:

Triplepoint PR, for NetEase, Inc.

netease@triplepointpr.com

415.955.8500

Christine Yeo, PR & Communications Manager, NetEase, Inc.

christine@netease-na.com

650.260.5936