WIRED Magazine and Federated Media Founder John Battelle Joins Chute’s Board of Directors

Chute
Chute Introduces the Visual Content Engine for Brands

SAN FRANCISCO – July 30, 2014 – Chute, a visual marketing automation company, today announced the addition of John Battelle, founder of WIRED Magazine, Federated Media and, most recently, sovrn and NewCo, to its board of directors. In addition, the company launched its Visual Content Engine for brands, which provides marketers with automated tools to acquire permission to use fan photos and videos, publish this visual media across all of their marketing channels and obtain real-time analytics on performance. Chute also opened its New York office led by David Bear, former global agency director for Microsoft.

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Smile for the Camera: New Data Shows People Are Four Times Nicer When They Post Pictures on Social Media

chute logo (1)Text Posts Alone Are Seven Times More Likely to Show Negative Sentiment than Pictures

SAN FRANCISCO – June 5, 2014 – Chute, a visual-marketing company, which helps brands discover and publish consumer photos and videos, has released results from a study showing how consumer sentiment differs by social media format. The study, which examined almost 6,000 posts and tweets about 30 leading consumer brands, found consumers are overwhelmingly more positive about brands when posting images instead of text on Twitter and Instagram.  The results provide powerful insights for marketers trying to optimize their brands’ social media presence. Continue reading Smile for the Camera: New Data Shows People Are Four Times Nicer When They Post Pictures on Social Media