Independent user survey places nFluence’s app above Internet giant for transparency and control of volunteered personal information
SEATTLE and LONDON – July 24, 2012 – nFluence Media, a Seattle and London leader in consumer driven preference technology, today announced that its dealBoard smartphone app, which uses predictive technologies based on user-volunteered information, has come out on top in a survey conducted by Internet privacy analysts Ctrl-Shift. The survey focused on user perceptions of how brands and services use and disclose VPI – Volunteered Personal Information – as part of the user experience.
nFluence’s dealBoard, an adaptive ‘daily deals’ app that uses a novel ‘brandsorting’ technology to infer each users’ demographic position and consumer interests without requiring the user to disclose any specific personal information, lead the field in terms of user trust and the perception of transparency in terms of how volunteered information would be used. dealBoard beat Internet giants such as Amazon, Facebook and Google in these categories, as well as other user profiling services such as Bluekai, VisualDNA and Hunch.
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