Call of Duty: Modern Warfare 3 Limited Edition Gaming Eyewear by GUNNAR Optiks Now Available Online and in Best Buy Stores

Show Your Devotion to the Most Anticipated Game of the Year with the Performance, Protection and Style of GUNNAR Optiks’ Gaming Eyewear

GUNNAR Optiks logoSAN DIEGO – October 27, 2011 – GUNNAR Optiks®, the world’s leading manufacturer of computer and gaming eyewear, today announced that its limited edition Call of Duty®: Modern Warfare® 3 gaming eyewear is now available in Best Buy stores and in GUNNAR’s online store. The exclusive new design for the hottest game of the year brings form, function and style to competitive gaming, and may be purchased at an MSRP of $99.

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Bjorn Jonsson Joins GUNNAR Optiks as New Vice President of International Sales

Former Director of International Sales for Oakley Adds Over 16 Years of Sales and Marketing Experience to GUNNAR’s Executive Lineup

SAN DIEGO – October 7, 2011 – GUNNAR Optiks® today announced the hiring of Bjorn Jonsson as Vice President of International Sales. With an extensive background in performance optics, apparel, and consumer electronics, Jonsson brings a history of business growth and leadership to compliment GUNNAR’s seasoned executive team.    Jonsson was aggressively recruited to spearhead the rapid expansion of GUNNAR’s international sales platform.  Already available in 17 countries, GUNNAR expects to add another 15 in 2012.  Jonsson’s prior experience includes senior executive roles with notable brands including Oakley and Boost Mobile where he led all international sales and marketing efforts.  Jonsson now also serves as a Professor of Marketing at Vanguard University and as a Board Member for Dynamic Air Engineering.

“GUNNAR Optiks’ international presence continues to grow and we are pleased to have Bjorn Jonsson on board to cultivate our expansion abroad,” said Rob Aarnes, president of GUNNAR. “Bjorn’s knowledge and experience will expedite GUNNAR’s success overseas as we move into new markets, reinforce our leadership position in existing territories, and galvanize GUNNAR a global brand in the years to come.”

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GUNNAR Optiks Launches Digital Performance Eyewear In Select Best Buy Stores Nationwide

New Product Category Features Computer and Gaming Eyewear to Enhance Consumers’ Digital Experience

SAN DIEGO – April 4, 2011 – GUNNAR Optiks®today officially announced a new product category in the Consumer Electronics industry – Digital Performance Eyewear. Available today in select Best Buy locations across North America, the Digital Performance Eyewear category features GUNNAR’s Advanced Computer Eyewear and Advanced Gaming Eyewear.

Traditionally found only in the optical industry, this launch marks the first time Digital Performance Eyewear will be available in a national consumer electronics retailer. “Today’s consumer is tech savvy,” said Rob Aarnes, President of GUNNAR.  “As digital devices continue to put more and more strain on our vision, it’s only natural that our specialized eyewear is made available wherever those devices are sold. It will undoubtedly be an explosive growth segment for consumer electronics retail.” Continue reading GUNNAR Optiks Launches Digital Performance Eyewear In Select Best Buy Stores Nationwide

GUNNAR Optiks 3D Eyewear Receives Certification from RealD

GUNNAR and RealD to Provide Professional Grade 3D Eyewear to Consumers

SAN DIEGO – December 9, 2010 – GUNNAR Optiks®, the leading manufacturer of digital performance eyewear, today announced that it has received RealD certification for its line of optical-quality 3D lens and eyewear.  By fine-tuning the company’s patented i-AMP3D lens technology to meet RealD’s specification, GUNNAR ensures that movie aficionados can now experience what 3D professionals and 3D content creators have had access to since the beginning of the year – the highest quality 3D optics available in today’s marketplace.  Residents of NYC may personally view them on display at the WIRED Store this holiday season.

“At GUNNAR, we concentrate on being first-to-market,” said Joe Croft, GUNNAR’s co-founder.  “We were the first to offer an optically correct 3D lens, the first to introduce 3D premium eyewear in consumer electronics retail locations, and now we’re the first to offer professional grade 3D eyewear to consumers.  It’s exciting to see the tools used by professionals who work with 3D content on a daily basis finally making it to the marketplace and put in the hands of visually discerning consumers as well.”

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GUNNAR Optiks Announces Promotion with Walt Disney Pictures to Support Release of “TRON: Legacy”

NYC WIRED Store showcase and free movie ticket offer to surround film’s release

SAN DIEGO – November 10, 2010 – GUNNAR Optiks®, the leading manufacturer of digital performance eyewear, today announced that it is working with Walt Disney Pictures to support the release of their new film “TRON: Legacy”, while offering moviegoers the opportunity to experience studio-quality 3D viewing.  The premium 3D eyewear will be showcased at the WIRED Store in NYC, where movie aficionados and fans of “TRON: Legacy” may personally sample the glasses.

Originally launched in January 2010 as the first ever optically correct 3D eyewear, GUNNAR i-AMP3D lens technology has been universally praised by the professional 3D community.  “We’re very excited to be working with Walt Disney Studios to promote one of the most anticipated hit films of the year with the most advanced 3D eyewear in the market today,” said Rob Aarnes, president of GUNNAR.  “While other brands are coming to market and focusing on mass market solutions, we are committed to radically differentiating the 3D experience with an uncompromised lens technology platform.  Not only are we high definition, we are the definition of performance optics for the digital generation.” The premium line of circular polarized 3D eyewear is compatible with most theaters including those equipped with the popular RealD® 3D technology.

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SteelSeries and Gunnar Optiks Introduce a New Style of Performance Eyewear – The SteelSeries Desmo

Available in Two Color Options Desmo Onyx and Desmo Snow (Limited Edition) featuring Semi-Rimless Design

CHICAGO and SAN DIEGO – Oct. 13, 2010 – Today, SteelSeries and GUNNAR Optiks introduced a new style of eyewear designed for competitive gamers, the SteelSeries Desmo.  Featuring GUNNAR’s i-AMP® lens technology, the new co-branded eyewear improves visual efficiency, endurance, and recovery during gaming sessions.  To minimize peripheral distractions, the unique design is semi-rimless and provides an exceedingly broad visual field that allows the user to completely focus on the screen.  The sleek frame features flexible twin-rail temples combined with adjustable nose pads to provide a lightweight, stable fit. As an added benefit for gamers, the ultra-slim temples rest comfortably beneath a gaming headset. The new style will be available in two color options – the Desmo Onyx and Desmo Snow (limited edition).

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GUNNAR Optiks® Ships i-AMP 3D Glasses to Retail Shelves Nationwide

Premium 3D Glasses Now Available for Improved 3D Theater, Gaming and Professional Experiences

SAN DIEGO, June 29, 2010 – GUNNAR Optiks, the leading manufacturer of digital performance eyewear, today announced the official retail release of its circular polarized 3D eyewear collection. GUNNAR’s 3D eyewear line is compatible with the most commonly used 3D theater technology by RealD, commercial 3D monitors from JVC and Hyundai, and iZ3D’s circular polarized home gaming solution.  In addition, GUNNAR’s 3D eyewear may be used in various professional environments including entertainment production, design/architecture, medical, geosciences, government/military and education. Current ready-to-wear versions of a few of the company’s best-selling frames, Phenom and Anime, are priced at an MSRP of US$99, which may be purchased on Buy.com, the GUNNAR Optiks website and Amazon.com (pre-order).

Using the same i-AMP® lens technology that made it the leading brand of eyewear for the digital life, GUNNAR’s new 3D lenses feature optimized light transmission, enhanced true color vision, maximized contrast ratio, and near perfect polarization efficiency to eliminate “ghosting” or distortion.  Combining form and function, owners will experience 3D movies and games with improved clarity while minimizing eyestrain. Additionally, 3D professionals can now work with optometric quality eyewear that improves detail and optical resolution while reducing visual and physical discomfort.  Whether the application requires running a military flight planning simulation, creating/viewing virtual 3D home and commercial architecture environments, or mapping the human genome through molecular modeling – GUNNAR’s professional line of 3D eyewear sets a new standard for visual performance.

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GUNNAR Optiks Announces Availability of Major League Gaming-Approved Eyeware

SAN DIEGO – Oct 5, 2009 – GUNNAR Optiks, the premiere designer of digital performance eyewear, announced today the next evolutional step in gaming products: Legend. Designed by GUNNAR in collaboration with some of Major League Gaming’s top pros and influencers in the gaming community, Legend eyewear is the next must-have piece of equipment.  It is available for purchase now on the GUNNAR website (http://www.gunnars.com/) and through select Play-N-Trade retail locations with an MSRP of $99.00.

“For avid and pro gamers alike, wearing performance eyewear gives a visual advantage and improves the overall gaming experience,” said GUNNAR co-founder Joe Croft. “The MLG-approved Legend takes it to the next level by combining GUNNAR’S extensive design experience and technology with the features most important to today’s top gamers.” Continue reading GUNNAR Optiks Announces Availability of Major League Gaming-Approved Eyeware