Text Posts Alone Are Seven Times More Likely to Show Negative Sentiment than Pictures
SAN FRANCISCO – June 5, 2014 – Chute, a visual-marketing company, which helps brands discover and publish consumer photos and videos, has released results from a study showing how consumer sentiment differs by social media format. The study, which examined almost 6,000 posts and tweets about 30 leading consumer brands, found consumers are overwhelmingly more positive about brands when posting images instead of text on Twitter and Instagram. The results provide powerful insights for marketers trying to optimize their brands’ social media presence. Continue reading Smile for the Camera: New Data Shows People Are Four Times Nicer When They Post Pictures on Social Media
