RockYou® Studio Partners Publishes Facebook Game, Bingo by Ryzing

RockYou’s Third-Party Publishing Group Launches First Partner Game

REDWOOD CITY, Calif. – January 30, 2012 – Social Entertainment company RockYou® today announced their publishing partnership with casual casino social games developer, Ryzing LLC. RockYou’s third-party publishing unit, Studio Partners, will publish Bingo by Ryzing providing analytics and product management support, advertising and monetization solutions. RockYou formed Studio Partners to enable talented developers to realize their creative vision and change the scale of success by leveraging the publishing platform.

Bingo by Ryzing is a fast-paced, free-to-play Facebook title modeled after the classic number-matching game that lets players enter free sweepstakes to win real cash or prizes. In this new partnership, Ryzing will continue to manage product development and power customer service, prize fulfillment, game operations and sweepstakes compliance; RockYou Studio Partners will drive the game’s distribution, ad monetization, marketing and user acquisition.

“At RockYou, our strength lies in distributing and monetizing social games, and through Studio Partners we make our expertise available to support developers and help change the scale of success,” said Josh Grant, GM Studio Partners at RockYou. “Our experience and research have proven that fast-paced, high replay games that appeal to a broad audience work well with a sophisticated advertising model and we see great potential in Bingo by Ryzing.”

“Our real-prize Bingo model moves quickly to keep players engaged with social chat and slot machines that deliver an enhanced play experience. Our in-game sweepstakes drive high lifetime revenue per player as compared to other bingo games that solely feature virtual rewards,” said Manu Gambhir, CEO of Ryzing. “RockYou will help us drive traffic and strong retention while we focus on improving the game for our players. We are very pleased with the initial results of our collaboration with RockYou and look forward to a very successful relationship.”

For more information about RockYou Studio Partners, contact Josh Grant at josh.grant@rockyou.com.

For more information about Ryzing, contact Manu Gambhir at manu@ryzing.com.

To play Bingo by Ryzing, visit http://apps.facebook.com/bingobyryzing.

For information about RockYou, visit www.rockyou.com.

About RockYou
RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou’s partnerships with world-class talent are part of their steadfast commitment to working with the next generation of social game developers.

Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and Softbank.

About Ryzing
Combining free sweepstakes and charitable giving, Ryzing seeks to become a hub for casual social gamers looking to win cash and prizes while doing social good. Ryzing is a privately held company headquartered in Philadelphia, PA. For more information, please call Philip Neff at 484-452-4149 or email Philip at phil@ryzing.com. Visit Ryzing at ryzing.com.

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Molly Gerth, TriplePoint for RockYou
415-955-8500
rockyou@triplepointpr.com

Categories: Casual games, Casual games List, Facebook, free to play, free-to-play, GameWire, RockYou, social games, Social Networks, Studio Partners