Workflows Scale Technical Know-How with Powerful AI Tools Designed Specifically for Asset Generation
ATLANTA, GA – March 14, 2024 – Invoke, a pioneer in AI-driven creative tools for the gaming and entertainment industries, today announced the launch of Invoke Workflows, an easy-to-deploy set of tools designed to scale and customize AI usage across the enterprise. This new solution tackles AI adoption challenges in the gaming industry by rapidly generating project-relevant assets with unmatched control and enterprise-grade security. Workflows allow users with technical expertise to create and share step-by-step image production processes across the organization, helping less technical team members to reap the benefits of popular open source image generation models without needing to be an expert in complex AI tools or learn a new class of software.
Building on the success of its widely adopted open-source community projects, which empowered tech-savvy individuals to harness the power of AI image models, Invoke Enterprise evolved to meet the specific needs of studios producing AAA games. With Workflows, Invoke now scales the knowledge of tech-savvy individuals, allowing the entire studio to benefit from AI integration into their creative and development pipelines. This empowers creative teams to accelerate production tasks with full IP control, marrying AI efficiency to human creativity.
Key Features include:
- Ease of Deployment: Invoke Workflows enables technical team members to create pipelines for non-technical team members to effortlessly create and share assets, significantly reducing production time without compromising on creativity or control.
- Unmatched Control: Invoke grants users unprecedented control over the AI generation process, realizing creative visions while ensuring assets remain aligned with the original intellectual property. Users can also tweak individual components of each generated asset, cutting down on iteration and allowing artists to remain focused on the big picture.
- IP-Appropriate Assets: Invoke quickly generates assets that reference work you or your team have already created for your projects. Each generated image automatically incorporates your game’s brand guidelines and intellectual property, ensuring alignment and efficiency.
- Security and Privacy: With individualized AI models trained on customers’ proprietary IP, hosted securely within their own accounts, Invoke Workflows ensures that all generated content remains the exclusive property of its creators, safeguarding against unauthorized use or leaks.
- Game-Development Centered: Invoke Workflows empowers businesses to dictate their own content guidelines, offering unparalleled flexibility in content creation (including the ability to freely explore mature themes and imagery crucial to gaming projects) without the constraints imposed by mainstream B2C tools.
“Invoke is all about creating AI tools that are actually useful, time saving and empower human creativity,” said Kent Keirsey, CEO, Invoke. “And while AI tools can be a powerful assistant in this process, it can never replace human creativity or teach artists to suddenly become software engineers. With Workflows, we’re lowering the barrier to entry for using generative AI technology and doing so without sacrificing anyone’s creative vision or craftsmanship.”
Invoke’s commitment to an artist-centric approach has already garnered praise from industry leaders, including Stew Chisam, president at Hi-Rez Studios, who noted, “We appreciate Invoke’s work in building an artist-centric tool, and their focus on partnering with us to navigate the change of integrating these tools into our team’s existing processes. With the ability to securely train models on our assets and give artists direct control over the generation process, we’re able to ensure the work we do is centered around the artist’s process, and our overall creative direction.”
As the gaming industry continues to navigate the complexities of AI integration, Invoke offers a secure, efficient, and innovative platform that respects both the artistic integrity and operational needs of game developers worldwide. To learn more about Invoke, visit www.invoke.com.
About Invoke:
Invoke is at the forefront of AI technology deployment in the gaming and entertainment industries, offering solutions that address the challenges of implementation, trust, transparency, and security. With a history rooted in open-source development, Invoke continues to support the creative community while pioneering enterprise-level tools designed to specifically meet game development needs. Invoke provides Indie, Premier, and Enterprise editions, serving individuals, teams, and organizations. For more information, visit www.invoke.com.
Media Contact
TriplePoint on behalf of Invoke
Invokeai@triplepointpr.com
Vanessa Alves-Johnson 
Tony Ramos