PTW Taps Industry Veteran Sam Saliba to Lead Consumer Marketing Initiatives

LOS ANGELES, California – August 14, 2024 – Today, PTW announced the hiring of Sam Saliba as Vice President of Product Strategy and Integrated Marketing Services. Saliba will leverage his extensive experience leading marketing teams at AAA video game brands as well as global technology companies to develop the go-to-market, launch, and in-market strategies for PTW’s yet-to-be-announced consumer products. Additionally, he will spearhead the future growth of PTW’s game marketing services.

“Sam’s wealth of experience and innovative mindset, as well as his dedication to excellence, align with our mission to bring our clients’ stories to the world,” said Deborah Kirkham, Chief Executive Officer of PTW. “He’s a natural fit to build out our marketing capabilities and command a key area of growth for us in the future.”

Saliba’s history as a creative marketing veteran is celebrated for building brands that foster a strong community, having launched award-winning integrated campaigns that trended #1 on social media and engaged millions of active users. With over 15 years of experience working in the intersectionality between Games and Tech, Sam began his career as a game tester and has been credited in over 80 titles. 

“PTW has an outstanding reputation for delivering top-notch audio, QA, art, localization, and player support to its clients,” said Saliba. “I’m excited to dive in and work alongside the high-caliber global teams at PTW to deliver exceptional consumer-focused products in the near future.”

About PTW
PTW is an enterprise games services company, providing technical and creative services to many of the largest developers and studios around the world. Founded in Japan in 1994, PTW has grown to become a global force in the gaming industry, with over 40 studios in 16 countries across North America, Europe, South America, and Asia. Our industry-leading services include art production, game development, quality assurance, player support, community management, localization, localization QA, audio production, and data collection. The PTW family of brands includes SIDE and 1518 Studios. For more information, visit www.ptw.com 

For media inquiries, please contact:
TriplePoint PR
ptw@triplepointpr.com