BOXED.GG experienced explosive year-over-year growth and today boasts over 200,000 registered users who have opened more than 30M boxes
SEATTLE – January 22, 2025 – Today, Loot Labs and its innovative collectibles platform, BOXED.GG, announced a partnership with shroud, one of Twitch’s most prolific streamers, to sponsor the month-long Fragathon fundraising event. On January 31, shroud will open a huge amount of physical and digital Magic: The Gathering and Pokémon card packs courtesy of BOXED.GG. Pack rarity and value will dramatically increase as the stream progresses until shroud is opening vintage boxes from fan-favorite sets that are highly sought after by collectors, with many of the cards given to his viewers. Highly valuable cards pulled during the stream will be reviewed by an on-site PSA representative and sent to PSA’s HQ to be graded.
Check out the shroud collaboration announcement video here: https://youtu.be/Gwfh7XFI8yY
shroud’s Fragathon fundraiser kicked off on January 4th and has already raised more than $250,000 for St. Jude Children’s Research Hospital. Today, BOXED and shroud are expanding the Fragathon’s footprint with a special event on BOXED.GG, empowering its community to raise additional money for its charitable cause. By opening boxes, participating in box battles, engaging on social media, and so much more, BOXED’s users will push the Frag Counter higher, resulting in more donations. Additionally, users can donate directly to St. Jude Children’s Research Hospital through this Tiltify link.
“shroud is a beloved esports legend and industry icon who many of us on the BOXED team have cheered for and followed for years. This Fragathon is personal for shroud; we’re honored to sponsor him and his cause in a meaningful way with our shared passion for collectibles,” said Loot Labs CEO, Milan Harris. “None of this would be possible if it wasn’t for the support of our BOXED community. In the last year our platform’s metrics have more than tripled across the board, and we’re thrilled our community has empowered us to give back and support this important cause.”
BOXED.GG experienced explosive growth in 2024, exponentially increasing its registered users, monthly active users, and boxes opened by more than 300% year-over-year. Collectors have gravitated toward BOXED’s tailored pack offerings and intuitive user experience, establishing it as a legitimate marketplace for physical and digital collectors.
Launched in mid-2023, today BOXED.GG boasts more than:
- 200,000+ registered users
- 30M+ boxes opened
- 100,000+ physical cards shipped to collectors
- 3.5M+ user-created Forge Boxes opened since its launch in October, giving many tens of thousands of dollars in value back to BOXED’s creator community
- 65,000+ Discord members
Today, Loot Labs also announced its partnership with PSA, empowering users to grade their cards pulled on BOXED.GG through PSA’s industry-leading grading service. The partnership affords BOXED users $25 off the first time they grade their cards through PSA.
To date, BOXED has served as a licensed seller of Pudgy Penguins’ “Vibes” TCG, the official sponsor of NYCC ’24 livestream, and advertising partner of ESL during IEM Rio in November and this month’s IEM Katowice from Jan 29 – Feb 9. Recently, BOXED has also proudly partnered with other top content creators such as VanossGaming, Cartoonz, CrispyPokemon, Aims, Darkness429, DeejayKnight, and more.
BOXED.GG, a Seattle-based platform from venture-backed Loot Labs, provides collectors with fun and digitally-driven ways to enjoy their hobbies, from trading cards to video game cosmetics. It offers a streamlined digital experience that lets users unbox collectible cards and cosmetics from popular franchises like Pokémon, Magic: The Gathering, One Piece, and Counter-Strike 2. Physical cards are shipped directly to collectors’ doors, seamlessly merging the physical and digital worlds.
For more information on Loot Labs and BOXED.GG, visit boxed.gg, and follow them on X, Instagram, Facebook, YouTube, and Discord. You can download the media kit here.
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About Loot Labs
Loot Labs is the creator of BOXED.GG, the ultimate collectibles experience for fans of Pokémon, Magic: The Gathering, One Piece, Yu-Gi-Oh!, Counter-Strike 2, and more. Headquartered in Seattle, WA, Loot Labs is backed by BITKRAFT Ventures and other firms with a history of investing in transformative companies like Discord and Epic Games. The team is based out of the UK, Netherlands, Canada, South Africa, Brazil, and the United States, with a leadership team that brings years of experience from organizations including Microsoft, 2K, NASA, Boeing, Twitch and Lucas Arts. To date, BOXED.GG has delighted hundreds of thousands of registered users who collectively have opened more than 30M boxes and counting. With many more new collectible categories to come in the future, we can’t wait to see what you pull next.
About shroud’s Fragathon on BOXED.GG
The Fragathon is shroud’s month-long charity fundraiser supporting St. Jude Children’s Research Hospital and BOXED.GG is contributing to the cause through a special on-site event. Whenever BOXED users open boxes or participate in Box Battles, they contribute to the Frag Counter! The Gems spent on each box or battle, including new limited-time boxes and Forge boxes, contribute towards the BOXED fundraising goal. Joining the BOXED community on social media and Discord is another great way to participate in the Fragathon! Every new follower or subscriber will contribute towards the Frag Counter and the total donation to St. Jude Children’s Research Hospital. For each Frag Counter milestone reached, the BOXED community will be rewarded with limited-time perks and surprises. From sitewide Gem bonuses, to gift codes, to item giveaways – the closer the community gets, the more surprises they will unlock!
About PSA
PSA is the industry leader in third-party authentication and grading of sports and non-sports cards and collectibles.
Media Contact
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Loot Labs and BOXED.GG
pr@lootlabs.xyz
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