shroud’s auctioning rare pulls from his BOXED.GG stream, including an original mint first edition holographic Charizard from 1999, with proceeds going to St Jude

SEATTLE – February 6, 2025 – Today, Loot Labs and its innovative collectibles platform, BOXED.GG, announced that it has helped streamer and former esports professional shroud raise over $675,000 USD to-date for shroud’s Fragathon fundraising event supporting St. Jude Children’s Research Hospital. On January 31, shroud opened more than $100,000 worth of rare and vintage Magic: The Gathering and Pokémon cards provided by BOXED.GG on stream, pulling rare cards and giving away top picks to his viewers. To close out the Fragathon, shroud is auctioning 100+ rare cards to collectors, including a 1999 Base Set Shadowless 1st Edition Holo Charizard, 2003 Pokémon Skyridge Holo Gengar, and Emrakul the World Anew Borderless, all graded by Professional Sports Authenticator (PSA), with proceeds going to St Jude. The auction is being streamed on shroud’s channel now through Saturday.

Some highlights from the January 31 BOXED Fragathon stream include:

Check out the BOXED Year-in-Review video here.

The BOXED community is rallying behind shroud’s Fragathon, with more than 150k participating users and 3M boxes opened to date in support of the charity. Collectors and fans are continuing to donate through BOXED until the event ends on February 8.

“This is driving a lot of the money for charity. BOXED is donating additional money based on the openings on their website, and the auction is carried by them. I can’t thank BOXED enough.” said shroud during the BOXED livestream.

“Raising $675,000 is an incredible achievement we couldn’t have done without our BOXED community and their passion for collectibles,” said Loot Labs CEO, Milan Harris. “This demonstrates how much the BOXED community is thriving and eager to support causes and brands they care about, especially after the huge increase in our users last year. As we continue to grow our platform in 2025, users’ continued dedication will only make opportunities to give back even more impactful.”

In 2024, BOXED.GG experienced a 300% year-over-year increase in registered users, monthly active users, and opened boxes. Collectors have gravitated toward BOXED’s tailored pack offerings and intuitive user experience, establishing it as a legitimate marketplace for physical and digital collectors.

To date, BOXED has served as a partner for PSA, a licensed seller of Pudgy Penguins’ “Vibes” TCG, the official sponsor of NYCC ’24 livestream, and advertising partner of ESL during IEM Rio in October and this month’s IEM Katowice from Jan 29 – Feb 9. Recently, BOXED has also partnered with other top content creators such as VanossGaming, Cartoonz, CrispyPokemon, Aims, Darkness429, DeejayKnight, and more.

BOXED.GG, a Seattle-based platform from venture-backed Loot Labs, provides collectors with fun and digitally-driven ways to enjoy their hobbies, from trading cards to video game cosmetics. It offers a streamlined digital experience that lets users unbox collectible cards and cosmetics from popular franchises like Pokémon, Magic: The Gathering, One Piece, and Counter-Strike 2. Physical cards are shipped directly to collectors’ doors, seamlessly merging the physical and digital worlds. 

For more information on Loot Labs and BOXED.GG, visit boxed.gg, and follow them on X, Instagram, Facebook, YouTube, and Discord. You can download the media kit here.

###

About Loot Labs
Loot Labs is the creator of BOXED.GG, the ultimate collectibles experience for fans of Pokémon, Magic: The Gathering, One Piece, Disney Lorcana, Yu-Gi-Oh!, Counter-Strike 2, and more. Headquartered in Seattle, WA, Loot Labs is backed by BITKRAFT Ventures and other firms with a history of investing in transformative companies like Discord and Epic Games. The team is based out of the UK, Netherlands, Canada, South Africa, Brazil, and the United States, with a leadership team that brings years of experience from organizations including Microsoft, 2K, NASA, Boeing, Twitch and Lucas Arts. To date, BOXED.GG has delighted hundreds of thousands of registered users who collectively have opened more than 30M boxes and counting. With many more new collectible categories to come in the future, we can’t wait to see what you pull next.

About shroud’s Fragathon
The Fragathon is shroud’s month-long charity fundraiser supporting St. Jude Children’s Research Hospital, and BOXED.GG is contributing to the cause through a special on-site event. Whenever BOXED users open boxes or participate in Box Battles, they contribute to the Frag Counter! The Gems spent on each box or battle, including new limited-time boxes and Forge boxes, contribute towards the BOXED fundraising goal. Joining the BOXED community on social media and Discord is another great way to participate in the Fragathon! Every new follower or subscriber will contribute towards the Frag Counter and the total donation to St. Jude Children’s Research Hospital. For each Frag Counter milestone reached, the BOXED community will be rewarded with limited-time perks and surprises. From sitewide Gem bonuses, to gift codes, to item giveaways – the closer the community gets, the more surprises they will unlock!

Media Contact
TriplePoint for Loot Labs
lootlabs@triplepointpr.com

Loot Labs and BOXED.GG
pr@lootlabs.xyz