Puzzle & Dragons Welcomes SANRIO CHARACTERS in an Irresistibly Cute Collaboration

Starting today, Hello Kitty and friends bring kawaii charm to the dungeon-crawling puzzle game in the latest collaboration.

REDONDO BEACH, Calif. – December 18, 2025 – Adventure gets extra adorable as SANRIO CHARACTERS returns to GungHo Online Entertainment’s hit mobile puzzle game, Puzzle & Dragons. Today from 18:00 through January 4, 17:59 (PST), players can recruit Hello Kitty, Cinnamoroll, Pochacco, Kuromi, and more SANRIO CHARACTERS to enjoy 16 collab-exclusive dungeons!

Help Hello Kitty spread friendship across the Puzzle & Dragons universe! Players can collect characters from the SANRIO CHARACTERS Egg Machine and the SANRIO CHARACTERS Egg Machine 2 for seven Magic Stones each. Doing 5 pulls at once from either collab-exclusive Egg Machines gives players the SANRIO CHARACTERS Bonus Egg Machine. Pulls are also rewarded for completing Quest missions via select dungeons and login bonuses. 

Delightful Dungeons

Fight alongside sweet allies like Hello Kitty and Cinnamoroll, or command adorable rivals like Kuromi and Bad Badtz-Maru across 16 collab-exclusive dungeons:

• SANRIO CHARACTERS Quest (Event Quest): Complete Quest missions to receive Quest Rewards, and raise your Quest Level to earn Quest Level Rewards. Players will receive one Magic Stone for each Quest Level cleared (up to 10 Magic Stones for all 10 levels).
  • P&D Pass holders can get additional Quest Level Rewards.
  • Select dungeons included in the Quest are:
    • SANRIO CHARACTERS-Novice
    • SANRIO CHARACTERS-Expert
    • Kitty REMDra & Purin REMDra Descended!
    • Time Dragonbound, Mille Cinnamoroll Descended!
    • REMDrapurin Descended!
    • SANRIO CHARACTERS Land!
    • SANRIO CHARACTERS Land 2!
    • [Pochacco] Title Challenge!
    • [Pompompurin] Title Challenge!
    • [Cinnamoroll] Title Challenge!
    • [Hello Kitty] Title Challenge!
• SANRIO CHARACTERS-Novice / SANRIO CHARACTERS-Expert: Collect SANRIO CHARACTERS Medals in these Special Dungeons to exchange for limited-time characters at the Monster Exchange.
  • SANRIO CHARACTERS-Novice: Receive various Quest Rewards for each floor, including one billion Coins. Completing all floors grants Nova Cinnamoroll (Reward) as a Quest Reward. Additionally, Lv3-5 may occasionally drop Assist monsters.
  • SANRIO CHARACTERS-Expert: Receive various Quest Rewards for each floor, including five Rainbowpy. Completing all floors grants 50,000 MP as a Quest Reward. This dungeon will be available starting 12/23, 18:00 (PST).
• Kitty REMDra & Purin REMDra Descended!: In this Special Dungeon, defeating the boss guarantees Kitty REMDra & Purin REMDra to drop. Receive SANRIO CHARACTERS Egg Machine 2 as a Quest Reward for obtaining the boss character. Clearing the Annihilation floor for the first time rewards the 4-PvP Icon, Hangyodon.
  • Multiplayer! Kitty REMDra & Purin REMDra Descended! is available in 3-Player Multiplayer mode.
• Time Dragonbound, Mille Cinnamoroll Descended!: In this Special Dungeon, defeating Playful Time Dragonbound, Mille Cinnamoroll or Gleaming Time Dragonbound, Mille Cinnamoroll guarantees the respective character to drop. Players can receive Quest Rewards for clearing missions, including one pull from the SANRIO CHARACTERS Egg Machine. Clearing the Annihilation floor for the first time rewards the 4-PvP Icon, Bad Badtz-Maru.
  • Multiplayer! Time Dragonbound, Mille Cinnamoroll Descended! is available in 3-Player Multiplayer mode.
• REMDrapurin Descended!: REMDrapurin and Diamond REMDrapurin will randomly invade this Special Dungeon at the end. Defeating them guarantees the respective character to drop. Players can receive Quest Rewards for clearing missions, including 100,000 MP.
  • Multiplayer! REMDrapurin Descended! is available in 3-Player Multiplayer mode.
• SANRIO CHARACTERS Land!: Using a SANRIO CHARACTERS collab character as the Leader in this Special Dungeon sets the drop rate to 100%. Players can receive 100,000 MP as a Quest Reward for clearing the Quest mission. The first-time clear reward is 4-PvP Icon, Cinnamoroll.
  • Multiplayer! SANRIO CHARACTERS Land! is available in 3-Player Multiplayer mode.
• SANRIO CHARACTERS Land 2!: Using a SANRIO CHARACTERS collab character as the Leader in this Special Dungeon sets the drop rate to 100%. Players can receive 2× Event Medal – Rainbow as a Quest Reward for clearing the Quest mission.
  • Multiplayer! SANRIO CHARACTERS Land 2! is available in 3-Player Multiplayer mode.
• Four Title Challenges arrive in Special Dungeons!: Title Challenges are solo-play only, and the first-time clear for each dungeon grants titles via in-game mail.
  • [Pochacco] Title Challenge! includes a time limit on a fixed team, with the Quest Reward of a SANRIO CHARACTERS Medal – Rainbow.
  • [Pompompurin] Title Challenge! includes a time limit with a fixed Helper, with the Quest Reward of 50,000 MP.
  • [Cinnamoroll] Title Challenge! includes a time limit with a fixed Helper, with the Quest Reward of 50,000 MP.
  • [Hello Kitty] Title Challenge! includes a time limit on a fixed team, with the Quest Reward of 50,000 MP.

Monster Exchange
Once you’ve collected your collab medals, trade them in at the Monster Exchange for collab-exclusive characters, including ICHIGOMAN, Hello Mimmy, and Hello Kitty’s Ribbon. Medals can be earned in the SANRIO CHARACTERS-Novice and SANRIO CHARACTERS-Expert dungeons. 

Login Bonuses
Daily login bonuses, such as the SANRIO CHARACTERS Egg Machine 2 and more, will be available. If players log in for 10 days of the collaboration, they’ll receive a total of two pulls from the SANRIO CHARACTERS Egg Machine 2.

MP Shop
For the duration of the collaboration, Sky Splitting Marvelous Red Dragon Caller, Sonia Kitty and Hello Kitty REMDra will be available at the MP Shop. 

Obtaining Sky Splitting Marvelous Red Dragon Caller, Sonia Kitty, for the first time will enhance the Collab Enhancement [SANRIO CHARACTERS] badge to Collab Enhancement+ [SANRIO CHARACTERS].

4-PvP Icon
During the collab, players can purchase a new collab-exclusive 4-PvP Icon, Kerokerokeroppi, with Magic Stones. 4-PvP Icons of My Melody, Hello Kitty, Pompompurin, Kuromi, and Pochacco will also be available for purchase.

Special Bundles
Level up your friendship with bundles themed to iconic SANRIO CHARACTERS.

• 30 Magic Stones & Red Dragon Caller, Sonia Kitty Egg Machine – $29.99 USD
  • Players will get 30 Magic Stones and Red Dragon Caller, Sonia Kitty Egg Machine. Sky Splitting Marvelous Red Dragon Caller, Sonia Kitty is guaranteed.
  • For players who own the Collab Enhancement [SANRIO CHARACTERS] badge, it will be enhanced to Collab Enhancement+ [SANRIO CHARACTERS] when they get Sky Splitting Marvelous Red Dragon Caller, Sonia Kitty for the first time.
• 30 Magic Stones & Nova Cinnamoroll Egg Machine – $29.99 USD
  • Players will get 30 Magic Stones, 300,000 MP, and the Nova Cinnamoroll Egg Machine. Nova Cinnamoroll is guaranteed.
  • Players will also get a special badge, Collab Enhancement [SANRIO CHARACTERS], when they get Nova Cinnamoroll for the first time.
• 30 Magic Stones & Great Witch’s Disciple, Pochacco Egg Machine – $29.99 USD
  • Players will get 30 Magic Stones, 250,000 MP, and Great Witch’s Disciple, Pochacco Egg Machine. Great Witch’s Disciple, Pochacco, is guaranteed.
  • Players will also get a special SANRIO CHARACTERS Collab BGM Set 3 when they get Great Witch’s Disciple, Pochacco, for the first time.
• 30 Magic Stones & Kuromi the Great King Egg Machine – $29.99 USD
  • Players will get 30 Magic Stones, 250,000 MP, and Kuromi the Great King Egg Machine. Kuromi the Great King is guaranteed.
  • Players will also get a special SANRIO CHARACTERS Collab BGM Set 2 when they get Kuromi the Great King for the first time.
• 30 Magic Stones & Ideal Cinnamon Egg Machine – $29.99 USD
  • Players will get 30 Magic Stones, 250,000 MP, and an Ideal Cinnamon Egg Machine. Colorful Dragon Caller, Ideal Cinnamon is guaranteed.
  • Players will also get a special SANRIO CHARACTERS Collab BGM Set when they get Colorful Dragon Caller, Ideal Cinnamon for the first time.
• 30 Magic Stones & Grannerv Hangyodon Egg Machine – $29.99 USD
  • Players will get 30 Magic Stones, 5x Event Medal – Black, and the Grannerv Hangyodon Egg Machine. Grannerv Hangyodon is guaranteed.
  • Players will also get a special SANRIO CHARACTERS Collab BGM Set 4 when they get Grannerv Hangyodon for the first time.
• 20 Magic Stones & Prim Ahirunopekkle Egg Machine – $19.99 USD
  • Players will get 20 Magic Stones and the Prim Ahirunopekkle Egg Machine. Prim Ahirunopekkle is guaranteed.
  • Players will also get a special SANRIO CHARACTERS Orbs 5 Skin when they get Prim Ahirunopekkle for the first time.
• 20 Magic Stones & Master of the Great Witches, Hello Kitty Egg Machine – $19.99 USD
  • Players will get 20 Magic Stones and the Master of the Great Witches, Hello Kitty Egg Machine. Master of the Great Witches, Hello Kitty is guaranteed. 
  • Players will also get a special SANRIO CHARACTERS Orbs 4 Skin when they get Master of the Great Witches, Hello Kitty for the first time.
• 20 Magic Stones & Valeria HANAMARUOBAKE Egg Machine – $19.99 USD
  • Players will get 20 Magic Stones and the Valeria HANAMARUOBAKE Egg Machine. Valeria HANAMARUOBAKE is guaranteed.
  • Players will also get a special SANRIO CHARACTERS Orbs 6 Skin when they get Valeria HANAMARUOBAKE for the first time.
• 20 Magic Stones & ★8+ SANRIO CHARACTERS Egg Machine – $19.99 USD
  • Players will get 20 Magic Stones and ★8+ SANRIO CHARACTERS Egg Machine. A ★8+ Rarity character is guaranteed to come out.
• 1 Magic Stone & SANRIO CHARACTERS Egg Machine – $0.99 USD
  • Players will get one Magic Stone and a SANRIO CHARACTERS Egg Machine.
• 1 Magic Stone & SANRIO CHARACTERS Egg Machine 2 – $0.99 USD
  • Players will get one Magic Stone and the SANRIO CHARACTERS Egg Machine 2.

Assets for the SANRIO CHARACTERS collab can be found here.

© ’25 SANRIO CO., LTD. APPR. NO. G660081

ABOUT PUZZLE & DRAGONS
Puzzle & Dragons is a mobile puzzle adventure game developed and published by GungHo Online Entertainment, Inc. with over 90 million downloads worldwide. Puzzle & Dragons combines match-three-style puzzles, monster collecting, and dungeon crawling mechanics for a definitive free-to-play experience that’s kept players hooked since 2012. Regarded as a landmark release in mobile gaming, the game continues to evolve with each new update and collaboration. Puzzle & Dragons is available on the App Store and on Google Play. Visit www.puzzleanddragons.us to learn more.

ABOUT GUNGHO ONLINE ENTERTAINMENT AMERICA
GungHo Online Entertainment America, Inc. (GOEA) is a multi-platform developer and publisher dedicated to delivering fun & unique titles like Puzzle & Dragons, Ninjala, and LET IT DIE. GOEA is the US division of GungHo Online Entertainment (GOE), whose studios include leading developers SUPERTRICK GAMES, GAME ARTS, Acquire, and Gravity. GOEA distributes games for consoles, handhelds, mobile devices, and PC. GOEA is located in Redondo Beach, CA. For more information, visit www.gunghoonline.com.

MEDIA CONTACTS
GUNGHO ONLINE ENTERTAINMENT AMERICA
Natsuki Nishikawa
Senior Communications Coordinator
natsuki@gunghoonline.com

TriplePoint on behalf of GOEA 
gungho@triplepointpr.com 
+1-415-955-8500