SAN DIEGO, CA- July 10, 2013 – GUNNAR Optiks®, the world’s leading manufacturer of computer and gaming eyewear, today announced a first-of-its-kind distribution deal with GameStop. The Intercept and Vayper, two gaming styles that help reduce eye fatigue and visual stress, will be available in 450 GameStop stores nationwide at an MSRP of $59.99 and $79.99, respectively. Additional gaming styles will be available for purchase at GameStop.com. The deal marks the first time GameStop will carry the Advanced Gaming Eyewear in stores, expanding the emerging retail category and making it easier for gamers to protect their vision while enhancing their gaming experience.

“Gamers tend to spend long periods of time staring at a screen over rounds of Call of Duty or League of Legends. Gaming time, combined with hours in front of a computer screen at work, puts them at risk of serious eyestrain, a symptom of Computer Vision Syndrome. GUNNAR Optiks Computer and Gaming Eyewear help minimize eye fatigue and dry eyes, while improving contrast, comfort, and focus,” explains Joe Croft, co-founder of GUNNAR Optiks. “By making GUNNARS available in GameStop stores, we’re able to educate gamers about the benefits of our gaming glasses and raise awareness for Computer Vision Syndrome at the local level.”

“GUNNAR Optiks is the leader in gaming glasses, providing products for both competitive and casual gamers around the world,” said Chris Choy, Merchant of GameStop. “By offering GUNNARS, both in our stores and online, we are continuing our commitment to fully supporting the gaming lifestyle through protecting the vision of our loyal customers.”

GUNNAR Optiks glasses combines form and function with style to reduce digital eye fatigue. Its patented i-AMP lens technology gives gamers and computer users more comfort and better performance in the short term while decreasing wear and tear on eyes in the long term. Working with the eye, optic nerve, and brain to enhance the viewing experience, the glasses allow users to see more clearly, absorb and process more than with the naked eye, and improve visual endurance for extended gaming sessions.

Multiple styles of GUNNAR Optiks Gaming Eyewear are also available online at Gamestop.com and GUNNARS.com, with retail prices ranging from $59.99 to $99.99.

Through a partnership with Carl Zeiss Vision, GUNNAR Optiks eyewear is available in prescription as well and can be ordered direct at GUNNARS.com/Rx.

GUNNAR Optiks also has an exclusive community of gaming, creative, and technology visionaries from around the world. Join the GUNNAR GUILD at guild.gunnars.com to connect and share with like-minded gamers and technophiles.

Assets

Download the press kit here (1MB).

About GUNNAR Optiks
Founded in 2005, GUNNAR Optiks, LLC designs and engineers computer and gaming eyewear to protect and enhance vision using revolutionary lens technology. GUNNAR introduced the Advanced Computer Eyewear category in 2008 and pioneered ergonomically correct eyewear to reduce eye-strain and fatigue associated with long-term viewing of digital screens. GUNNAR also offers non-polarized outdoor eyewear engineered for digital viewing in bright light and outdoor applications.

GUNNAR is a privately held company headquartered in Carlsbad, California. Investors include Peter Thiel, 50 Cent, Carl Zeiss Vision and Monster, Inc., among others.
Official Website |  Facebook | @GUNNAROptiks

About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world’s largest multichannel video game retailer. GameStop’s global retail network and family of brands include 6,544 company-operated stores in 15 countries and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; a digital PC game distribution platform available at www.GameStop.com/pc; and an online consumer electronics trade-in platform available at www.BuyMyTronics.com.
Official Website |  Facebook | @GameStop  

Media Contact

TriplePoint for GUNNAR Optiks
gunnar@triplepointpr.com
+1 (415) 955-8500

The post GUNNAR Optiks Gaming Eyewear Now Available At GameStop Stores Nationwide and Online appeared first on TriplePoint Newsroom.

SAN DIEGO – August 29, 2012 – GUNNAR Optiks, the world’s leading manufacturer of computer eyewear, today announced the launch of three new Fall-fashion styles for its computer line: Haus, Joule and Vinyl. The rectangular Haus is available in Onyx, Onyx Fade and Tortoise, the oval-shaped Joule in Onyx, Tortoise and Amethyst, and Vinyl in  Onyx, all priced at an MSRP of US$99. Available in 20/20 or prescription (facilitated by Carl Zeiss Vision) with GUNNAR’s patented lens technology, the new additions combine form and function with style to reduce eye fatigue and stress, common side-effects of computer vision syndrome and digital eye fatigue that affects over 100 million Americans today.

“Now that we’ve solidified our leadership position in establishing the highest quality computer eyewear solution, we’re focused on fashion-forward trends and expansion of our product lines with innovative, ergonomically-designed frames,” said Rob Aarnes, President, GUNNAR Optiks. “The Haus, Joule and Vinyl styles allow workplace warriors to access more styles that fit into their daily lives, all while enhancing visual performance and increase productivity during those long days in front of a digital screen.”

GUNNAR eyewear enhances optical performance to give users an immediate, noticeable visual advantage using i-AMP® lens technology. The optical lens technology is composed of the following qualities:

• IONIK Lens Tint: Formulated to improve overall contrast and comfort by filtering out harsh artificial light, eliminating UV rays and reducing high-intensity visible light.
• FRACTYL Lens Geometry: Specifically tuned focusing power to enhance detail and a highly wrapped lens design that limits air currents near the eye.
• DIAMIX Lens Material: A proprietary lens material that is optically pure, ensuring the clearest image by eliminating distortion caused by haze impurities.
• I-FI lens coatings: An anti-reflective layer to reduce glare and an exterior hard coat that minimizes environmental damage and scratching.
• 20/20 or Rx: Out of the box ready for 20/20 vision or used with corrective contact lenses and also prescription compatible in partnership with Carl Zeiss Vision with optional coverage by VSP Insurance. Visit www.gunnars.com/rx/ for more information.

Styles may be viewed and purchased on the GUNNAR Optiks online store, with select styles available from retailers worldwide. To learn more about GUNNAR Optiks and to find a retail location carrying GUNNAR’s eyewear collection, please visit:  http://www.gunnars.com/new-styles/

Assets
Download the press kit here (6MB).

About GUNNAR Optiks
Founded in 2005, GUNNAR Optiks, LLC designs and engineers computer and gaming eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered eyewear to combat eye strain associated with long-term viewing of digital screens. GUNNAR also offers the industry’s first professional-grade, optically correct 3D eyewear on the market, and non-polarized outdoor eyewear with properties that allow for optimized visual performance with digital displays while shielding the eyes from the sun.

GUNNAR is a privately held company headquartered in Carlsbad, California. Investors include Peter Thiel, 50 Cent, Carl Zeiss Vision and Monster, Inc., among others. For more information, visit www.gunnars.com.

GUNNAR, the GUNNAR logo, and i-AMP are registered trademarks of GUNNAR Optiks, LLC. All other trademarks are the property of their respective companies. Copyright 2010. GUNNAR Optiks, LLC. All rights reserved.

Official Website | Facebook | @GUNNAROptiks

Media Contact
Quinn Wageman, TriplePoint
qwageman@triplepointpr.com
(415) 955-8500

The post Fall Fashion: GUNNAR Optiks Introduces Three New Styles of Computer Eyewear appeared first on TriplePoint Newsroom.

Gear Up for the Hotly Anticipated Title With GUNNAR Optiks’ Gaming Eyewear and Save

SAN DIEGO – May, 17 2012 – GUNNAR Optiks, the world’s leading manufacturer of computer and gaming eyewear, together with Ubisoft announce the Tom Clancy’s Ghost Recon: Future Soldier and GUNNAR Optiks limited edition bundle, available at Best Buy from May 22 to June 5. For a limited time, instantly save $40 when purchasing Ghost Recon: Future Soldier together with a pair of GUNNAR Optiks MLG Phantom Onyx, Vayper Onyx, or RPG Gunmetal styles from BestBuy.com or Best Buy retail stores. With the help of GUNNAR Optiks, Ghost Recon fans can now display their passion for the series while reducing eye strain and fatigue resulting from marathon gaming sessions.

To further promote the game and their partnership, GUNNAR and Ubisoft have also created limited edition Ghost Recon: Future Soldier branded eyewear accessories. The accessories feature “socket sets,” interchangeable temples for select GUNNAR gaming eyewear styles, and a Ghost Recon: Future Soldier branded case.
“The launch of Ghost Recon: Future Soldier is one of the most highly anticipated releases of the year and an alignment with Ubisoft just made perfect sense,” explains Jennifer Michelsen, co-founder and Chief Marketing Officer at GUNNAR Optiks. “In the game, Ghosts rely on superior training with the latest technology and weaponry to achieve their objectives. For gamers, GUNNAR is providing the latest technology in visual performance in an effort to reduce eye strain while taking out enemies with precision, accuracy, and focus for hours on end. Combined, gamers can save a little cash with the bundle and experience Ghost Recon: Future Soldier with the highest visual quality possible.”

To learn more about GUNNAR Optiks, how to purchase or win the limited edition accessories, and to find a Best Buy location with GUNNAR’s eyewear collection, please visit: www.gunnars.com/grfs

Key features of GUNNAR Optiks gaming eyewear:

• Tint: GUNNAR’s patented amber tint filters out harsh artificial light, reducing eye irritation while enhancing contrast for a more vivid picture quality when gaming in hi-def.
• Wrap/Shape: The frames feature highly wrapped, curved lens shape limiting air flow and maintaining moisture near the eyes, while providing a slight magnification effect optimized for viewing digital screens and helping the eye muscles to relax.
• Material: GUNNAR’s proprietary lens material is optically pure, insuring the clearest image by eliminating distortion, impurities and haze.
• Coatings: Reduces distractions caused by glare and reflections to help minimize eye fatigue and strain.
• Design: Large lens surface area for wider viewing angles and flat temples that allow for comfortable wearing of headsets.
• 20/20 or Rx: Out of the box ready for 20/20 vision or used with corrective contact lenses, and also prescription compatible in partnership with Carl Zeiss Vision with optional coverage by VSP Insurance.
• Versatile: Don’t just use them for gaming, they also help reduce eyestrain during any activity that requires looking at a digital screen for extended periods of time. Work, writing, studying, etc.

Assets
A press kit containing a Fact Sheet, Product FAQs and other assets may be downloaded here.

About GUNNAR Optiks
Founded in 2005, GUNNAR Optiks, LLC designs and engineers Advanced Computer Eyewear and Advanced Gaming Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered eyewear to combat eye strain associated with long-term viewing of digital screens. At CES 2010, GUNNAR unveiled the first professional-grade, optically correct 3D glasses on the market, utilizing the latest in lens technology. GUNNAR is a privately held company headquartered in Carlsbad, California. For more information, visit www.gunnars.com.

Official Website | Facebook | @GUNNAROptiks

GUNNAR, the GUNNAR logo, and i-AMP are registered trademarks of GUNNAR Optiks, LLC. All other trademarks are the property of their respective companies. Copyright 2010. GUNNAR Optiks, LLC. All rights reserved.

About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of € 1.039 billion.

Official Website | Facebook | @Ubisoft

Media Contact
Quinn Wageman, TriplePoint for GUNNAR Optiks
qwageman@triplepointpr.com
+1 (415) 955-8500

The post Ubisoft and GUNNAR Optiks Partner on Exclusive Bundle Offer for Tom Clancy’s Ghost Recon: Future Soldier, Available May 22 appeared first on TriplePoint Newsroom.