GUNNAR Optiks® Ships i-AMP 3D Glasses to Retail Shelves Nationwide

Premium 3D Glasses Now Available for Improved 3D Theater, Gaming and Professional Experiences

SAN DIEGO, June 29, 2010 – GUNNAR Optiks, the leading manufacturer of digital performance eyewear, today announced the official retail release of its circular polarized 3D eyewear collection. GUNNAR’s 3D eyewear line is compatible with the most commonly used 3D theater technology by RealD, commercial 3D monitors from JVC and Hyundai, and iZ3D’s circular polarized home gaming solution.  In addition, GUNNAR’s 3D eyewear may be used in various professional environments including entertainment production, design/architecture, medical, geosciences, government/military and education. Current ready-to-wear versions of a few of the company’s best-selling frames, Phenom and Anime, are priced at an MSRP of US$99, which may be purchased on, the GUNNAR Optiks website and (pre-order).

Using the same i-AMP® lens technology that made it the leading brand of eyewear for the digital life, GUNNAR’s new 3D lenses feature optimized light transmission, enhanced true color vision, maximized contrast ratio, and near perfect polarization efficiency to eliminate “ghosting” or distortion.  Combining form and function, owners will experience 3D movies and games with improved clarity while minimizing eyestrain. Additionally, 3D professionals can now work with optometric quality eyewear that improves detail and optical resolution while reducing visual and physical discomfort.  Whether the application requires running a military flight planning simulation, creating/viewing virtual 3D home and commercial architecture environments, or mapping the human genome through molecular modeling – GUNNAR’s professional line of 3D eyewear sets a new standard for visual performance.

“As more films are released in 3D and movie-goers continue to flock in droves to the theater, they’ll now have an option to watch with high quality, comfortable GUNNAR eyewear that enhances the viewing experience”, said Rob Aarnes, GUNNAR’s president. “In addition, professional applications in 3D demand the most advanced tools on the job, and we’re pleased to offer the best in 3D optometrics for improving work performance as well as the enjoyment of entertainment.”

Future releases in various frames will be available for an MSRP of US$99 to $199, depending on the model and design.  Prescription eyewear in additional configurations will be available in Q4.

A press kit containing Fact Sheet, 3D FAQs and other assets may be downloaded by clicking here (2MB).

About GUNNAR Optiks

GUNNAR Optiks, LLC engineers and produces Digital Performance Eyewear, eyeglasses that enhance and work with the human visual system when viewing computer screens and digital devices. GUNNAR, a privately held company, was founded in 2005 and officially launched Digital Performance Eyewear in the United States in October, 2008. For more information, please visit

GUNNAR, the GUNNAR logo, and i-AMP are registered trademarks of GUNNAR Optiks, LLC. All other trademarks are the property of their respective companies. Copyright 2010. GUNNAR Optiks, LLC. All rights reserved.

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Quinn Wageman, Account Supervisor

TriplePoint PR on behalf of GUNNAR Optiks

+1 (310) 438-8115