NYC WIRED Store showcase and free movie ticket offer to surround film’s release
SAN DIEGO – November 10, 2010 – GUNNAR Optiks®, the leading manufacturer of digital performance eyewear, today announced that it is working with Walt Disney Pictures to support the release of their new film “TRON: Legacy”, while offering moviegoers the opportunity to experience studio-quality 3D viewing. The premium 3D eyewear will be showcased at the WIRED Store in NYC, where movie aficionados and fans of “TRON: Legacy” may personally sample the glasses.
Originally launched in January 2010 as the first ever optically correct 3D eyewear, GUNNAR i-AMP3D lens technology has been universally praised by the professional 3D community. “We’re very excited to be working with Walt Disney Studios to promote one of the most anticipated hit films of the year with the most advanced 3D eyewear in the market today,” said Rob Aarnes, president of GUNNAR. “While other brands are coming to market and focusing on mass market solutions, we are committed to radically differentiating the 3D experience with an uncompromised lens technology platform. Not only are we high definition, we are the definition of performance optics for the digital generation.” The premium line of circular polarized 3D eyewear is compatible with most theaters including those equipped with the popular RealD® 3D technology.
GUNNAR is unique as an eyewear innovator due to its distribution within both the consumer electronics and premium optical retail environments. The 3D eyewear is currently available at Fry’s Electronics and online at Buy.com, Amazon.com, NewEgg.com, and gunnars.com, as well as national eyewear chains and select independent eye care providers.
In support of the film’s release on December 17th, GUNNAR will be offering a “TRON: Legacy” movie ticket with the purchase of its first-to-market 3D eyewear collection. Various advertisements featuring Walt Disney Pictures’ “TRON: Legacy” and GUNNAR 3D eyewear will be promoted in leading publications. For more information visit gunnars.com/tron
Currently offered are three of the company’s premium styles, Phenom and Anime priced at an MSRP of US$99, and the Midnight priced at an MSRP of US$149.
About Walt Disney Pictures’ “TRON: Legacy”
“TRON: Legacy” is a 3D high-tech adventure set in a digital world that’s unlike anything ever captured on the big screen. Sam Flynn (Garrett Hedlund), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar®- and Golden Globe®-winner Jeff Bridges), a man once known as the world’s leading video-game developer. When Sam investigates a strange signal sent from the old Flynn’s Arcade—a signal that could only come from his father—he finds himself pulled into a digital world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Olivia Wilde), father and son embark on a life-and-death journey across a visually-stunning cyber universe—a universe created by Kevin himself that has become far more advanced with never-before-imagined vehicles, weapons, landscapes and a ruthless villain who will stop at nothing to prevent their escape. Presented in Disney Digital 3D™ and scored by Grammy® Award-winning electronic music duo Daft Punk, “TRON: Legacy” hits U.S. theaters on Dec. 17, 2010, in Disney Digital 3D™ and IMAX® 3D.
About i-AMP 3D Lens Technology
Building upon the same i-AMP® lens technology platform that made it the leading brand of eyewear for today’s digital generation, GUNNAR’s 3D lenses feature optimized light transmission, enhanced true color vision, maximized contrast ratio, and near perfect polarization efficiency to eliminate “ghosting” and distortion. Combining form and function, owners will experience 3D movies and games with clarity while minimizing eyestrain. Additionally, 3D professionals can now work with optometric quality eyewear that improves detail and optical resolution while reducing visual and physical discomfort. Whether the application requires running a military flight planning simulation, creating/viewing virtual 3D home and commercial architecture environments, or mapping the human genome through molecular modeling – GUNNAR’s professional line of 3D eyewear sets a new standard for visual performance.For more information, please visit www.gunnars.com/3d.
Future releases in various frames will be available for an MSRP of US$99 to $199, depending on the model and design. Prescription eyewear in additional configurations will be available in 2011.
A press kit containing Fact Sheet, 3D FAQs and other assets may be downloaded by clicking here (2MB).
About GUNNAR Optiks
GUNNAR Optiks, LLC engineers and produces Digital Performance Eyewear, eyeglasses that enhance and work with the human visual system when viewing computer screens and digital devices. GUNNAR, a privately held company, was founded in 2005 and officially launched Digital Performance Eyewear in the United States in October, 2008.For more information, please visit www.gunnars.com.
GUNNAR, the GUNNAR logo, Digital Performance Eyewear and i-AMP are registered trademarks of GUNNAR Optiks, LLC. All other trademarks are the property of their respective companies. Copyright 2010. GUNNAR Optiks, LLC. All rights reserved.
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Quinn Wageman, Account Director
TriplePoint PR on behalf of GUNNAR Optiks
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