W!LDBRAIN Entertainment Selects Nyko Technologies to Develop Yo Gabba Gabba! Line of Gaming Accessories

Get a First Look at the New Yo Gabba Gabba! Nyko Line at CES in Las Vegas (January 10-13, 2012)

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LOS ANGELES – January 5, 2012 – Nyko Technologies®, the leading gaming peripherals manufacturer, and W!ldbrain Entertainment, a DHX Media, Ltd. company and one of the world’s foremost producers of animation and family entertainment, today announced a licensing partnership to create a line of videogame accessories using the characters from the iconic hit television series and live stage show, Yo Gabba Gabba! The series, which airs in all major territories worldwide and on Nickelodeon in the U.S., will add Nyko’s game accessories to a successful collection of Yo Gabba Gabba! merchandise, including apparel, CDs, DVDs, books and more. Nyko’s Yo Gabba Gabba! product line will debut at the Consumer Electronics Show 2012 (CES) in Las Vegas on January 10, 2012.

The new line of Nyko Yo Gabba Gabba! accessories will include beloved characters from the hit TV show. The first products to hit stores include:

Muno Time – Charge your favorite portable devices (iPod®, iPhone®, Nintendo 3DS™, Nintendo DS™) in this Clock/Radio/Alarm charging dock. Powered speakers let you listen to music from your device or wake up to built-in Yo Gabba Gabba! songs. Animated arms and speakers bring Muno to life.

Hip Pack – A soft carry case designed to hold all portables including 3DS, Vita, iPod and more, the Hip Pack features a customizable Brobee design – make Brobee smile or frown! The Hip Pack includes a screen cleaning cloth, an adjustable waist strap and also features a special storage pocket for games, cables, and headphones.
The Nyko Yo Gabba Gabba! accessories will be available at all major retail stores nationwide beginning in Spring 2012. Coming soon, Nyko will unveil more products in the Yo Gabba Gabba! line including accessories for consoles, handhelds and mobile devices.

Fans and press are invited to get a first look at the new accessories at CES 2012 in Las Vegas from January 10-13, 2012. Nyko and Yo Gabba Gabba! will be on the show floor, Central Hall, booth #8639. For media appointments contact Rich Jones rjones@triplepointpr.com.

Connect with Nyko for a chance to win exciting Nyko prizes on Twitter and Facebook.

About Nyko Technologies, Inc.
Nyko Technologies ® develops, manufactures and markets innovative peripherals to enhance the digital lifestyle. The company’s mission is to deliver products that solve problems and improve user experience for work and play. Nyko specializes in interactive entertainment, computing, consumer electronics, portable audio, as well as online and wireless technologies. The company has distribution through major U.S. and Canadian retailers, along with distributors worldwide. Founded in 1995, Nyko is headquartered in Los Angeles, Calif. Please visit our website at www.nyko.com or call 1-888-444-6956 for more information.

About W!LDBRAIN Entertainment, Inc.
W!LDBRAIN Entertainment is an award-winning entertainment company and one of the world’s foremost producers of animation. The studio develops television, motion pictures, short-form programming, commercial content and consumer products. Their exceptional slate of programming includes the critically acclaimed television series Yo Gabba Gabba! (Nick Jr.) and live touring show, Yo Gabba Gabba! LIVE! There’s A Party in My City; The Ricky Gervais Show (HBO); Higglytown Heroes (Disney); Bubble Guppies (Nick Jr.); The Hard Times of RJ Berger (MTV) and Team Smithereen, the short-form stunt puppet show from Dan Clark. W!LDBRAIN has received Clios, Addys, BDA Awards and Annies for their commercial work, reinvigorating classic brands for leading companies such as The Coca-Cola Company, Honda, Kraft and Nike. W!LDBRAIN Entertainment is based in Los Angeles, CA and is owned by DHX Media Ltd., a TSX-listed public company.

About Yo Gabba Gabba!
YO GABBA GABBA! premiered in the U.S. on Nickelodeon in August, 2007 and currently ranks as one of the most popular series on television with broad appeal among preschoolers, parents, teens and adults. The award-winning series is created by Christian Jacobs and Scott Schultz and is produced by The Magic Store and W!LDBRAIN Entertainment. Jon Berrett and Michael Polis are executive producers. The first live touring show visited over 60 cities across North America and sold-out all major markets, including New York and Los Angeles. Yo Gabba Gabba! LIVE! launched in 2009 with a float in the Macy’s Thanksgiving Day Parade and an appearance at The White House. The 2011 live tour visited 55 cities in North America. YO GABBA GABBA! was voted as one of the best new shows on television by TIME magazine when the series premiered. Rolling Stone voted YO GABBA GABBA! one of the top 50 reasons to watch television. Entertainment Weekly says YO GABBA GABBA! is one of the hippest shows on television and currently ranks among the top 10. YO GABBA GABBA! won a BAFTA Award in 2008, was awarded the “Outstanding Achievement in Children’s Television” Award by the Television Critics Association. The series is a four-time Emmy nominee. Visit the award-winning companion website at www.yogabbagabba.com.

YO GABBA GABBA! infuses retro-style and beat-driven music to teach simple life lessons. The series and the live show stars DJ Lance Rock (Lance Robertson) and a cast of colorful characters, including: Brobee, the little green one, Foofa, the pink flower bubble, Muno, the red Cyclops, Toodee, the blue cat-dragon and Plex, the yellow robot. Today’s most popular names in movies, television, music and sports flock to the groundbreaking series, including series regulars Biz Markie and Mark Mothersbaugh, and guest stars such as Fred Armisen, Erykah Badu, Jack Black, Anthony Bourdain, Devo, Rachel Dratch, Rob Dyrdek, Flaming Lips, Melora Hardin, Tony Hawk, The Killers, Angela Kinsey, Solange Knowles, Jack McBrayer, MGMT, Mos Def, The Roots, Andy Samberg, Amy Sedaris, The Shins, Sarah Silverman, Amare Stoudemire, The Ting Tings, Weezer, Jimmy Eat World, Elijah Wood and Weird Al Yankovic, among others. Additional celebrity guests performed during the live tour, including Devenda Banhart, Cold War Kids, Matt Costa, Kid Koala, Moby, DMC (Run DMC), Shaggy, Snoop Dogg, Dave Grohl, Jon Heder, Talib Kweli, Mix Master Mike, Nicole Richie, Kid Sister, Keri Russell, Lou Diamond Phillips, Jason Reitman, Zac Brown and the Drive By Truckers and more, while Christina Aguilera, Jessica Alba, Jason Bateman, Travis Barker, Brendan Fraser, Heidi Klum, Chris Noth, Gwen Stefani, Brooke Shields, Dennis Quaid and others attended with their families.

With over 40 licensees, to date, YO GABBA GABBA! apparel, CDs, DVDs, books and other merchandise are sold online and in mass and specialty retail stores nationwide in the U.S. The series is in production on its fourth season. In the U.S. Yo Gabba Gabba! airs weekdays on Nick Jr. The series also airs in several major international territories, including Australia, Canada, France, Israel, Latin America, New Zealand, South Africa and the U.K. YO GABBA GABBA! is recommended as a trusted program for preschoolers by The Smart Television Alliance, a non-profit organization comprised of leading non-profit children’s media organizations including Common Sense Media, Parents’ Choice Foundation, Parents Television Council and Coalition for Quality children’s Media: KIDS FIRST!

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Media Contact

Rich Jones, TriplePoint for Nyko Technologies
(212) 730-9744