Beintoo Panel to Link Virtual and Real World Economies at ad:tech Conference

Sponsored Session to Teach Attendees the Intricacies of the G-Economy

SAN FRANCISCO – March 29, 2012 – Beintoo, the innovative company behind the leading loyalty rewards and user engagement platform for mobile games and apps, today announced their presence at ad:tech San Francisco with their sponsored workshop, “The Rising of G-Economy–When Gaming Meets the Real World.

The workshop, occurring Wednesday April 4, will build off of Beintoo’s experience in linking mobile apps with real-world retailers and focus on how to utilize the success of mobile applications to increase engagement between brands and users. Moderated by gamification leader Gabe Zichermann, “The Rising of G-Economy,” will feature a panel consisting of experts across the mobile and marketing fields. Panelists will share tips on how to further intertwine a user’s virtual experience with real world benefits.

Visionaries slated to participate in the panel include:

  • Antonio Tomarchio – CEO of mobile loyalty platform Beintoo.
  • Leo Giel – Director of Client Development at mobile engagement platform Lumi Mobile.
  • Dean Otto – VP of Sales at mobile and social marketing platform Mphoria.
  • Gabe Zichermann – Gamification visionary and chair of The Gamification Summit.

“The digital world has become an evergrowing part of our daily lives,” said Antonio Tomarchio, CEO of Beintoo. “We’re transitioning to a time where engagement in the virtual economy results in tangible benefits. Beintoo is excited to provide ad:tech attendees with insight regarding how to embrace this transition.”

In addition to this session, those attending ad:tech who are interested in learning more about the G-Economy and how the Beintoo platform can increase mobile user engagement can visit the Beintoo booth, number 2730.

Beintoo will also be hosting a VIP party for speakers and select ad:tech attendees to celebrate ad:tech and provide a place to continue the inspiring conversations sparked at the event. This will take place at 9pm on April 3rd at the Starlight Room, located on the 21st floor of the Sir Francis Drake Hotel, 450 Powell Street, San Francisco. To RSVP, please visit

To learn more about Beintoo, visit

A press kit with logos and screenshots is available at

About Beintoo
Beintoo is the first do-it-yourself mobile gamification and rewards technology. It is a revolution in mobile marketing, a true loyalty program for those passionate about mobile apps: users earn credits by playing with their favorite apps and can redeem them for special offers from real retailers. Sponsored items aren’t perceived as ads but as real benefits deserved for time spent on the apps. Beintoo aims at creating a scalable platform for promotional branded goods strategy with a scalable user base. This enables advertisers to create efficient campaigns in a few steps and launch to thousands of different app user experiences in a single step.

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Media Contact
Andrew Karl, TriplePoint
(203) 314 6255