Zeniz Mobile Social Casino Targeting iOS and Android Releases This Spring
ERLANGER, Ky. & VANCOUVER – April 20, 2012 – The United States Playing Card Company (“USPC”), a subsidiary of Jarden Corporation (NYSE: JAH), today announced a partnership with mobile strategy agency digi117 to launch the Zeniz Social Casino (“Zeniz”), a mobile social gaming platform planned for iOS and Android release this spring.
Operating under a freemium model, with a new game planned for addition to the platform every two months, Zeniz’s social gaming network provides brands with a Main Stage where players can engage with mobile games through interactive, 3D graphics and video before entering the branded game rooms.
“Our product is more than just another poker app, it’s a virtual casino: one lobby with digital entertainment as well as many games,” said Marc Hill, President of USPC. “The platform is targeted to social gamers with high-end graphics optimized for mobile devices and tablets that bring together critical game attributes and branding opportunities that don’t exist in any other mobile game application. Our platform introduces new technology and exciting new ways to play casino games in both single-play and social-play modes. ”
USPC, the largest provider of playing cards in North America and owner of the Bicycle®, Bee®, and Aristocrat® playing card brands, is executing an aggressive digital strategy aimed at re-positioning USPC as a provider of entertainment targeted at a new generation of customers.
“We are excited to be partnered with USPC and feel lucky to be involved with a visionary like Marc helping to implement the USPC digital strategy,” said Vadim Chernega, President of digi117. “After designing, developing and promoting over two hundred mobile applications with millions of downloads, we feel confident our experience will make this game a winner. We have some of the most talented designers, and we have launched a new-to-the-world social gaming concept.”
“USPC has been providing games and entertainment for 125 years, but as entertainment becomes centered on digital, we know we have to offer our customers a new way to play,” said Hill. “Our vision is to leverage our heritage and develop a revenue-generating social gaming company to compete in the mobile application space.”
Zeniz Gaming Network is owned by Jarden Corporation in partnership with digi117. For more information please visit www.zeniz.com.
About The United States Playing Card Company
The United States Playing Card Company is the leader in the production and distribution of premier brands of playing cards, including BEE®, BICYCLE®, AVIATOR®, HOYLE®, KEM® and CONGRESS® playing cards. BICYCLE® has been the bestselling playing card brand in the world for more than 125 years. Founded in 1867, the company manufactures, markets and distributes traditional playing cards, card games, children’s card games, and card accessories. BEE®, BICYCLE®, AVIATOR® and HOYLE® are registered trademarks of The United States Playing Card Company. For more information, visit http://www.usplayingcard.com
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.
digi117 is a mobile marketing strategy agency that specializes in full-cycle client solutions that have the power to push brands into the mobile arena. digi specializes in guiding projects from idea to execution regardless of scope. digi117 is privately owned and located in Vancouver, BC, Canada. For more information please visit. www.digi117.com
Rich Jones, TriplePoint for Zeniz
Nick Malaperiman, Zeniz/ digi117