Former Glu Mobile CCO to Further Drive Mobile Strategy as EVP of Product Development
LOS ANGELES – May 4, 2012 – Atari, one of the world’s most recognized publishers and developers of interactive entertainment, today announced it has hired Giancarlo Mori as Executive Vice President of Product Development. Mori comes to Atari with over 20 years of games industry experience, most recently serving as the Chief Creative Officer at Glu Mobile, where he spearheaded the company’s recent successful strategy shift from a premium to freemium model. As EVP of Product Development, Mori will drive the company’s mobile monetization, development and distribution strategy while expanding internal development capabilities and building a portfolio of new games based on its core IP.
“The Atari brand and its lineup of game IP are among the most recognized around the world,” said Giancarlo Mori, EVP of Product Developmentat Atari. “There’s an incredible opportunity to build upon renowned titles including Missile Command, Asteroids, and Centipede, and significantly increasing mindshare among existing and new gamers alike. I’m honored to join such a strong executive teamunder Jim Wilson’s leadership in support of the company’s expansion on mobile platforms. ”
“Giancarlo understands the complex nature of the evolving game industry, attained from nearly two decades of work for major interactive entertainment brands,” states Jim Wilson, CEO, Atari. “Additionally, his creative skills in mobile game development has proven incredibly valuable based on his most recent successes with Glu. The Atari brand has an opportunity to become a dominant brand in mobile gaming based on the strength of our IP catalog, and Giancarlo will be a key contributor to helping us realize this goal.”
In addition to his time at Glu Mobile, Mori has held senior positions with several top games companies and has been responsible for leading the development of titles in some of the world’s most popular franchises. At Activision, Mori served as Vice President of Production, where he worked on the Tony Hawk series, Gun (recognized as the best-selling new intellectual property of 2005), and high-profile releases in partnership with Dreamworks Animation. Prior to his time at Activision, Mori worked at Electronic Arts Canada, where he managed development of the FIFA franchise, and at Microsoft Games Studios and the Xbox Applications Group. Mori has also provided creative and product consulting services to award-winning special FX and digital film studio, Animal Logic.
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About ATARI, SA
Atari (www.atari.com) is a multi-platform, global interactive entertainment and licensing company. The original innovator of video gaming, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, Backyard Sports®, Ghostbusters®, and Rollercoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (i.e. browser, Facebook® and digital download), on smartphones and tablets and other connected devices. The Company also develops and distributes interactive entertainment for video game consoles from Microsoft, Nintendo and Sony. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.
Atari has offices in Los Angeles, New York, Paris, Lyon and London.
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