CAMBRIDGE, Mass. – May 23, 2012 – Oomba, Inc., announced today that it has launched a Kickstarter campaign for Xeko® (pronounced “zeeko”), a collectable trading card game dedicated to endangered species. Xeko almost went extinct itself, but Oomba is helping to bring it back from the brink. The project launched yesterday.

“It was a pleasure to help Amy Tucker, Xeko’s inventor, recover this beautiful game.  Every card is based on a real animal or plant that is endangered. With Kickstarter, we are building a player base to reignite Xeko’s mission, but this time on social networks and mobile devices,” said Michael Williams, Oomba CEO.

Oomba also counts game industry veteran Nolan Bushnell as a co-founder. When he and Michael Williams came across the property, they both felt equally enthusiastic about Amy Tucker and the quality of the title. “Amy is very passionate, driven to excellence and has created a spectacular game,” said Nolan Bushnell. “I am excited to see this project all the way through to completion.”

“I’m deeply touched and grateful for this opportunity to re-launch Xeko—and on International Biodiversity Day, no less—the timing couldn’t be more fitting,” said Xeko creator Amy Tucker.

For more information, please visit www.xeko.com/ks.

About Oomba
Oomba is the first SaaS platform for the exchange of virtual goods in an aftermarket that operates with the exclusive, voluntary participation of publishers of online and mobile games. The Oomba team is comprised of proven visionaries and industry veterans whose past innovations have changed the way in which people spend their leisure time. The team includes Michael Williams (Planetwide Games, Tremor Entertainment, Reality Gap), Nolan Bushnell (Atari, Chuck E. Cheese), Shawn Broderick (Genetic Anomalies, TechStars, play140), Amy Tucker (Xeko, Matter Group), and Dr.Richard Garfield (Magic: the Gathering, Pokemon). www.oomba.com

About Xeko
Xeko (pronounced “zeeko”) is the award-winning game specifically created to raise awareness for the amazing and endangered creatures that inhabit our Earth, inspire future eco-leaders, and empower people, everywhere, to join together and make a difference through positive play. Xeko delivers engaging game play and an exciting adventure that ignites imaginations and sends the next generation of heroes on an adventure to save the world. The Xeko Motto: Be a Force of Nature!
www.xeko.com

Media Contacts
Dylan Hundley
SVP Strategic Relations, Oomba, Inc.
Dylan@oomba.com

Joe Ziemer, TriplePoint for Oomba
joe@triplepointpr.com
(212) 730-9744