With Ryzing, RockYou Enables Players to Win Real Cash or Prizes
REDWOOD CITY, Calif. – June 13, 2012 – Leading social entertainment company RockYou® today announced that it has acquired Ryzing, LLC, creators of the popular Bingo by Ryzing. The acquisition brings a powerful monetization model in rewards-based gaming to RockYou, plus a real-money, proprietary gaming platform, and a flagship title in Bingo by Ryzing, with over 75,000 daily active users.
Through its publishing arm, RockYou Studio Partners, the company announced a partnership with Philadelphia-based Ryzing, Inc. in January of this year. After working closely with the Ryzing team to grow Bingo, RockYou decided to acquire the studio and its bingo game. The popular title enables Facebook users to enter bingo tournaments for a chance to win real-world prizes through free sweepstakes drawings.
“RockYou is a media company at heart, focused on driving the highest value per engagement in social games. With this acquisition we become a unique social media company that combines a rewards-based gaming platform with our existing robust ad monetization solutions,” said Lisa Marino, CEO of RockYou. “Not only is real-money gaming superior in monetization to other types of game genres, it is also an accelerator for our ad monetization solutions, and ports well to mobile and other platforms. These solutions can be used not only for our own titles, but for those of our publishing partners.”
Since its release in early 2011, Bingo by Ryzing has developed a loyal and growing fan-base who play to win everything from cash prizes to charity contributions and luxury vacations. Its social aspects, like in-game chat, posting the news and of winnings and voting for charities to receive donations, helped it win Facebook Bingo Game of the Year in a survey by WhichBingo.co.uk.
Along with the Ryzing acquisition, RockYou announced that it will move its headquarters from Redwood City, CA to the Potrero Hill district of San Francisco. Beginning June 18, the company will be located in the historic brick lofts of 208 Utah St.
For information about RockYou, visit www.rockyou.com.
RockYou® is committed to defining the future of social entertainment, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou’s partnerships with world-class talent are part of their steadfast commitment to working with the next generation of social game developers.
Molly Gerth, TriplePoint for RockYou