PunchBox Studios Makes a Second Splash in the App Store with Fishing Joy 2

Leading mobile game developer’s sequel to hit game Fishing Joy launches today

BEIJING – July 12, 2012 –

Leading Chinese mobile game developer PunchBox Studios today announced the launch of Fishing Joy 2 (International Edition), an addictively fun underwater game for iOS devices. After reeling in over 85 million downloads worldwide with their original title Fishing Joy, PunchBox continues to bring mobile gamers casual, relaxing gameplay with a sequel that adds plenty of new features to the Fishing Joy experience.

Fishing Joy 2 transports players to the vibrant underwater coral reefs of the Caribbean Sea where they can test their luck at catching fish to earn coins. Fish for fifteen different types of exotic sea creatures to earn coins and buy tools to catch even larger and more valuable fish. Choose from a variety of nets, cannons, and even lasers to capture schools of fish before they swim away. Collecting coins will allow players to triumph over a dozen levels of Fishing Joy 2, but making a catch is never guaranteed. It’s up to players to figure out the probability of catching each type and size of fish. It’s a game of both strategy and chance!

Fishing Joy 2 includes a new multiplier feature where players can spend coins to multiply the weight of each shot up to 10x for the chance of earning more coins with every successful hit. However, the more coins players risk with the multiplier, the more coins they can lose as well. Once players rack up enough experience points to level up, they’ll be able to unlock new underwater scenes and earn bonuses like enhanced laser ability.

With highly detailed graphics and gorgeous visual displays, Fishing Joy 2 is a fun, eye-pleasing game to pass the time. Enjoy the simplicity and aesthetics of Fishing Joy 2 at home, the office, or on the go.

Fishing Joy 2 features:

• 15 types of deep-sea ocean creatures, big and small, which swim in a realistic ocean floor scene
• An added multiplier feature that allows you to earn more coins with each successful shot
• Earn enough coins to reach the highest level: Poseidon
• New iPad HD compatibility and support for even more detailed retina graphics
• Special card gameplay for access to mini-games & more rewards
• More opportunities to obtain daily rewards and bigger prizes
• 4 scenes to choose from for a varied and entertaining experience

Fishing Joy 2 (International Edition) is now live in the App Store for iPhone and iPad. For even more stunning graphics, download the iPad HD version of Fishing Joy 2. All versions of the game are available for download today for $0.99.

Download Fishing Joy 2 (International Edition) in the App Store today: http://itunes.apple.com/us/app/id521096121

Download Fishing Joy 2 (International Edition) HD: http://itunes.apple.com/us/app/id521096127

Assets
Link to press kit
Link to NEW launch trailer

About PunchBox Studios

PunchBox Studios is committed to creating the most addictive and fun mobile games for a global audience. Its publishing unit helps developers to monetize, localize, and distribute their mobile games to a Chinese audience of 1B+ users. PunchBox’s most popular title, Fishing Joy, reached the No. 1 spot on the App Store’s Top Free and Top Grossing Games Charts worldwide with over 85M downloads in the App Store. PunchBox Studios was created by the same team behind CocoaChina, the first and largest Chinese developer platform dedicated to iOS app development. Both under the umbrella of Chukong Technologies, PunchBox Studios and CocoaChina are dedicated to helping developers create addictively fun games to entertain the world.

Headquartered in Beijing, China, PunchBox Studios also has offices in Sunnyvale, California and Tokyo, Japan. For more information, visit http://www.chukong-inc.com.

Media Contact

Ashley Yang, TriplePoint
ayang@triplepointpr.com
(415) 955-8500