Behaviour Interactive Celebrates 20 Years as a Leading Independent Game Developer

Montreal-Based Studio has Been Recognized for its Work with World-Famous Brands and Original IPs

MONTREAL – October 2, 2012 – Behaviour Interactive, an independent world leader in the video game industry,celebrates its 20th anniversary.Through the years, the studio has developed over 140 titles across all major platforms, from games based on leading brands for the whole family, like Tetris and Brave, to original IPs like Assault Heroes™WET™ and Naughty Bear™ for a core gaming audience.

With today’s anniversary, the company emphasizes its focus on leading the independent gaming scene in Montreal through the development of games on mobile, online and on social networks, while continuing to offer exciting experiences on game consoles.

“For the past twenty years we’ve successfully translated brands into interactive experiences, and we want to continue promoting brand engagement through connected experiences,” says Rémi Racine, Behaviour’s President and Executive Producer. “With the rise of social games and the ever-growing popularity of social media and mobile platforms, games are becoming much more interactive and connected. It’s really exciting to be a part of this evolutionary change.”

Behaviour is a true Montreal-based success story, and one of the pioneers of the city’s vibrant game industry. The company employs nearly 300 talented people in Montreal, Canada and Santiago, Chile and maintains an impressive stable of games that includes Monkey Quest, Halo Waypoint, Club Penguin Puffle Launch, Temple Run Brave, RangoWipeout and Doritos Crash Course, to name a few. Behaviour has also worked on its own IPs: the action-packed top-down shooter game Assault Heroes, the highly-stylized third-person shooter game WET and the comic mischief adventure game, Naughty Bear. What’s more, the studio is notable for creating the first console game made in the province of Quebec: 1998’s Jersey Devil. Behaviour’s best-selling games include High School MusicalMonsters, Inc. and Happy Feet.

Building on its success, Behaviour acquired in 2008 the Chilean video game developer Wanako Games, a studio that specialized in the production of downloadable interactive content. With the acquisition, the company has expanded its offerings across Xbox™ Live Arcade and Playstation® Network. Renamed Behaviour Santiago, the studio has since developed Doritos Crash Course, the most downloaded game on XBLA, and Tetris,the bestselling game on PSN.

Behaviour’s latest productions include Naughty Bear: Panic in Paradise, set to release as a downloadable title on Xbox™ Live Arcade and the PlayStation®Network on October 10thWipeout 3 for Kinect® for Xbox 360™, released on September 25th; BBC’s Antiques Hunter: Portobello Road on Facebook; and GoldRun, a photo-driven ad platform on iOS, both already available to consumers. Other unannounced titles for multiple platforms are also in the works at Behaviour, including games for the Nintendo® Wii U™.

For more information, please visit: www.bhvr.comand follow @behaviourgames on Twitter.

About Behaviour
Based in Montreal, Quebec, Behaviour Interactive is an independent world leader in the video game industry, employing nearly 300 talented people in Montreal, Quebec, and Santiago, Chile. Since 1992, the company has developed over 140 titles on all major platforms, including its high-stylized third-person shooter game WET™ and its comic mischief adventure, Naughty Bear™. Behaviour works with the industry’s top publishers and licensors, including 505 Games, Activision Blizzard, Atari, Bethesda, Disney, EA, Konami, Majesco, Microsoft, Nickelodeon, Paramount, Sony, THQ, Ubisoft and Warner.

Assault Heroes™, Wet™ and Naughty Bear™ are trademarks of Behaviour Interactive Inc. All other products are trademarks of their respective owners. All rights reserved.

Media Contacts
Stephanie Palermo, TriplePoint for Behaviour Interactive
(212) 730-9744

Michele Fortier, behaviour Communications Director
+1 (514) 803-2994