SEATTLE and LONDON – 16th October, 2012 – nFluence Media, based in Seattle and London and a leader in consumer driven personalization technology, has formally taken another important step towards its unique approach to data collection and announces that the United States Department of Commerce has placed nFluence on its Safe Harbor list of companies. This list can be found at: http://safeharbor.export.gov/list.aspx
nFluence provides B2B solutions that enable consumers to express their interests, and personalize the content that comes their way. Rather than using an individual’s data trail to target generally unwanted content and advertising without consumer notice, nFluence takes a unique approach of enabling the consumer to actively express what interests them through their game-like user interface.
The EU Safe Harbor Framework is designed to protect the privacy of data from the EU. Thus, EU Safe Harbor Certification is of particular importance to nFluence, as nFluence strongly believes in building technology that protects the confidentiality and privacy of consumer data.
“We have a firm belief that when it comes to personal data, then there is only one true owner, and that is the consumer!” said nFluence CEO Henry Lawson. “We are continuing to build services that allow consumers to control and benefit from the data that rightly belongs to them, and our US Department of Commerce EU Safe Harbor Self-Certification is another reflection of our consumer privacy commitment.”
About nFluence Media
Headquartered in Seattle, Washington and London, England, nFluence Media is a marketing technology startup that is focused on making marketing work better from a consumer’s point of view. Their patent-pending brand sorter technology allows consumers to create anonymous interest graphs, or “advertars,” for more relevant targeting of deals, offers, ads and messages. Mobile carriers, broadcasters, retailers and media owners can radically enhance the responses to their assets with massively reduced intrusion on uninterested consumers. Founded by Henry Lawson, CEO and Brian Roundtree, CTO, in 2010, nFluence Media puts power back into consumers’ hands when it comes to controlling their digital presence. nFluence Media is venture-backed and launched their first mobile app, dealBoard, in March 2012. Henry Lawson previously spent 20 years running marketing technology companies including Interep and Donovan Data Systems, now MediaOcean. Brian Roundtree is a successful serial entrepreneur, having previously founded SNAPin Software, which sold to Nuance Communications for $224M in 2008. Together, they are focused on delivering messages to those who are interested, when they want it. For more information, visit www.nfluence.com