Former Zynga Execs Launch Mobile Commerce Company Boxed


Boxed Offers Wholesale Goods with Fast, Free Delivery and No Annual Fee

NEW YORK – August 22, 2013 – Boxed, a new venture by mobile industry veterans and engineers from Zynga, and Flurry, is launching its mobile commerce app that brings warehouse club savings to customers’ doorsteps. Boxed takes the headache out of warehouse shopping and offers 1-2 day delivery on hundreds of products, with no annual membership fee. The company recently completed a seed round that totaled $1.1M and included ENIAC Ventures, Social Starts and 15 Angels (Bessemer’s angel group). Former Zynga COO David Ko, also a Boxed investor, will lead the company’s board of advisors.

Boxed is pioneering the best practices of mobile commerce and mobile UX to deliver warehouse club savings in an elegant, user-friendly app. The team consists of former Astro Ape CEO and Zynga Director Chieh Huang, Engineering Director William Fong, Design Director Christopher Cheung and Lead Product Manager Jared Yaman. With the average warehouse club shopping trip lasting over 100 minutes, Boxed saves customers time, money and the hassle of an all-day errand. The company offers low, wholesale prices on everyday essentials, with no annual membership and free overnight shipping on many orders – even the heavy ones.

“For many years, the mobile gaming industry has pioneered the best practices in user engagement and enjoyment on smartphones,” CEO Chieh Huang said. “We’re now using all of that knowledge to attract and retain a similar, mobile-focused audience whose buying habits are quickly migrating away from desktops. We’re able to offer low, wholesale prices for consumers who may not have the time or the means to get to a warehouse club.”

“Everyone talks about mobile commerce, but an industry leader has yet to emerge. Boxed takes a mobile-first approach to e-commerce which no one else has done at scale, allowing customers to have more freedom in the way they choose to buy everyday essentials,” said Hadley Harris, a founding general partner at ENIAC Ventures. “The Boxed team comes from a wide cross-section of tech, which has given them unparalleled skills to create an easy-to-use, engaging app that saves consumers time and money.”

Boxed currently covers locations on the East Coast and will expand across the United States this fall. The app is currently available for download via or iTunes, and will soon be available on Google Play.

About Boxed
Boxed is a mobile-commerce company that offers the discounts of warehouse club shopping with the convenience of doorstep delivery. Created by a team of mobile industry veterans, Boxed is dedicated to providing its customers with an accessible, hassle-free way to access warehouse club savings. With no annual membership fees and 1-2 day delivery, Boxed combines wholesale savings with the convenience of mobile commerce. For more information, visit

Media Contact
Bethany Hill, TriplePoint for Boxed