DoubleDutch and Mike Maples Host Panel on New Technologies Battling for the CMO’s Growing Software Budget


KISSMetrics, and Traackr Join “The Battle of the Marketing Cloud” Event on October 22 in San Francisco

SAN FRANCISCO – Oct. 17, 2013 – DoubleDutch, the leading provider of mobile event applications, will host a panel mixer October 22 at 111 Minna in San Francisco on startups battling for a piece of the CMO’s tech budget. Moderated by Mike Maples, managing partner of FLOODGATE and early investor in Lyft and Twitter, The Battle for the Marketing Cloud will feature CEOs from top performing, venture-backed startups including KISSMetrics (data analytics), (marketing automation) and Traackr (influencer marketing).

DoubleDutch invites entrepreneurs, startup employees, venture capitalists and tech press interested in marketing software to attend:

Panel Details: The Battle for the Marketing Cloud

  • When: Tuesday October 22, 6:30 p.m. to 9:30 p.m.
    • 6:30 p.m. Check-in & Drinks
    • 7:00 p.m. Panel
    • 8:00 p.m. Mixer
  • Where: 111 Minna, San Francisco
  • Panelists:
    • Mike Maples, Jr., Managing Partner of FLOODGATE (moderator)
    • Lawrence Coburn, Founder and CEO of DoubleDutch
    • Sam Weber, CEO of
    • Hiten Shah, President and co-founder of KISSMetrics
    • Pierre-Loic Assayag, CEO and co-founder of Traackr

Fueled by the new availability of data-driven insights into campaigns, a new wave of technology specifically aimed at marketers has emerged. These tools are so powerful that Gartner predicts that CMOs will eclipse CIOs in terms of technology spending by 2017. The Battle for the Marketing Cloud panel mixer will address how companies can position themselves to target these new opportunities and where there is money still to be made.

To reserve your ticket today, please visit or contact for a press pass.