DoubleDutch Serves Up Mobile Event Apps for Legacy Foodservice Alliance

doubledutch-logo-dark1-300x45Legacy Foodservice Alliance Designates DoubleDutch as the Trusted Event App Partner

SAN FRANCISCO – Nov. 12, 2013 – Legacy Foodservice Alliance (, a national organization of food distributors and suppliers, announced a partnership with DoubleDutch (, the leading provider of data-driven mobile event technology, to develop applications for the organization’s conferences. DoubleDutch has already powered The Marketplace Fall conference for Legacy and will build two more apps for the organization in 2014.  Additionally, DoubleDutch has been designated the preferred mobile event application partner, and through this collaboration they will recommend DoubleDutch’s mobile applications and offer discounts to its membership base.

“DoubleDutch’s mobile apps fulfill the high standards that we demand of our own services: combining state-of-the-art technology and industry knowledge to provide the best services for success,” said Cindy Hulett, Director of Marketing, Legacy Foodservice Alliance. “DoubleDutch’s apps help us build stronger networks between members and events, and their solution is flexible enough to fit the unique needs of our partners as well.”

Established in 2009 by food service industry veterans, Legacy Foodservice Alliance has taken the long view on the food service industry’s business cycle and its most pressing needs. The organization’s core tenet is to provide the best products and prices to their members by combining the purchasing power of more than 160 distributors and 400 suppliers. The network affect afforded by Legacy makes being a member a high valuable proposition for both suppliers and distributors, and will help the alliance grow into its role as the distributor group of the future.

DoubleDutch takes event apps beyond digitized paper guides by building in native social features, so attendees can check-in to sessions, bookmark favorite exhibitors, network with fellow participants and compete for leaderboard spots. DoubleDutch puts every detail about the show just a tap or swipe away to facilitate attendee interaction. As the event progresses, the event organizer can use DoubleDutch’s technology to send push notifications, host promoted posts, gather feedback from attendees in real-time, and track what sessions or activities are most popular.

“The Fall Marketplace app helped attendees book more meetings than ever before, and we look forward to providing that event connectivity for the LFA going forward,” said Lawrence Coburn, CEO of DoubleDutch. “As both a technology provider for Legacy’s own events and an approved partner for their members, we look forward to seeing massive adoption of mobile event technology in the foodservice industry.”

About DoubleDutch

DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event Industry, DoubleDutch excels at processing vast amounts of mobile app engagement data into unique, actionable insights to better serve customers, partners, and other event stakeholders.

Companies like SAP, AMEX, Cisco, Dell, 3M, Nationwide, UBM, and Estee Lauder, rely on DoubleDutch to engage participants through mobile. Thrill attendees and demonstrate event ROI with a DoubleDutch mobile app today.

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Media Contact

Jen Hawkins, DoubleDutch
(800) 748-9024

Tristan Kruth, TriplePoint
(415) 955-8500