EXHIBITOR Magazine Selects DoubleDutch to Power EXHIBITOR2014 Trade Show


Leading Event App Developer Brings Mobile Networking Technology to EXHIBITOR2014 Attendees, App Now Available for Download

LAS VEGAS and SAN FRANCISCO — Mar. 14, 2014 — EXHIBITOR Magazine today announced the release of its interactive mobile event application for the upcoming EXHIBITOR2014 show. Powered by DoubleDutch, the EXHIBITOR2014 app enables attendees to browse the agenda, create a personalized schedule, network with guests, and share comments. The app is now available on iOS and Android here: http://ddut.ch/exhibitormag

“DoubleDutch has an impressive reputation in the events industry for building high quality apps with social features that drive attendee engagement and awesome analytics,” said John Pavek, Chief Marketing Officer at Exhibitor Media Group. “Our DoubleDutch-powered app will enhance the overall show experience by helping guests network with industry colleagues to discover new trends and ideas. We expect this to be the first of many partnerships with DoubleDutch.”

Taking place in Las Vegas from March 16 -20, EXHIBITOR2014 will offer the latest educational training for trade show exhibitors and event marketers in measurement and budgeting, planning and execution, marketing and promotion, and more. The show will feature more than 160 sessions, 135 expert faculty, and nearly 6,000 attendees from companies of all sizes and industries.

Through the EXHIBITOR2014 app, guests, speakers, and exhibitors can view the agenda, comment on sessions, post to social media, and discuss the latest event trends via the in-app newsfeed. The app gamifies attendee participation by including a leaderboard that encourages guests to connect with each other and compete for the top spot, picking up virtual badges along the way. Using contextual computing, DoubleDutch surfaces the most relevant content in the event app to recommend sessions that are trending and prompting users to bookmark, attend, or rate a session based on the current time or their physical location at the show.

“We are proud to be partnering with EXHIBITOR for their trade show, which offers stellar sessions and educational content for event marketers,” said Lawrence Coburn, CEO and co-founder of DoubleDutch. “EXHIBITOR2014 is a fantastic opportunity for us to get our application into the hands of professional exhibitors, and we look forward to using their feedback to shape future development of our apps.”

To download the app for EXHIBITOR2014 today, visit http://ddut.ch/exhibitormag

To learn more about branded event applications powered by DoubleDutch, visit http://doubledutch.me

About Exhibitor Media Group

The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine – best practices in trade show marketing, and produces EXHIBITOR2014, the trade show and corporate event industry’s top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak live online educational sessions; and GRAVITY FREE, the world’s only multidisciplinary design conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry’s only university-affiliated professional certification program. www.ExhibitorOnline.com is the trade show and event community’s most comprehensive online resource. Follow EXHIBITOR on Facebook, Twitter and LinkedIn.

About DoubleDutch

DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include SAP, AMEX, Ralph Lauren, 3M, American Hospital Association, and Bath & Body Works. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app today. http://doubledutch.me