SANRIO Brings the Magic of Friendship to Puzzle & Dragons

Hello Kitty conjures unique versions of her friends and themed dungeons in a collaboration starting today

REDONDO BEACH, Calif. – January 15, 2024 – Hello Kitty and the magical cast of SANRIO CHARACTERS are ready to bedazzle players in a limited-time collaboration with Puzzle & Dragons, GungHo Online Entertainment’s hit mobile puzzle game. This marks the sixth time that Puzzle & Dragons is joining forces with SANRIO to bring players enchanting variants of cuddly SANRIO CHARACTERS. Today at 18:00 through January 29, 17:59 (PST) befriend these adorable characters and participate in eight event-exclusive dungeons.

Overcome any puzzle with bewitchingly cute SANRIO CHARACTERS, including Good Day Hello Kitty, Kuromi the Great King, Sea Wolf Pochacco, Nautilus Kerokerokeroppi, Blackbird Bad Badtz-Maru, Wish Me Mell, and more. Find them with pulls from the SANRIO CHARACTERS Egg Machine and SANRIO CHARACTERS Memorial Egg Machine. The latter will grant a free pull to all players who log in during the collab.

Bewildering Dungeons
Help Hello Kitty become a Master of the Great Witches by participating in eight exclusive dungeons:

• SANRIO CHARACTERS Collab is a dungeon that lets players battle for a chance to earn items including SANRIO CHARACTERS Medal – Gold and three pulls from the SANRIO CHARACTERS Memorial Egg Machine as a first-time clear reward for Dream Labyrinth-Expert floor.
• Skill Leveling Dungeon SANRIO CHARACTERS rewards players who use characters with the same Skill as enemy characters in the dungeon, guaranteeing a Skill Up for the participating character.
• REMDrapurin Descended! is a dungeon that rewards players who defeat a randomized boss, REMDrapurin or Diamond REMDrapurin, with a guaranteed drop matching the defeated boss. Players will also receive one pull from the Clear Reward! ★6+ SANRIO CHARACTERS Egg Machine as a first-time clear reward.
  • Multiplayer! REMDrapurin Descended! is a 3-player mode for REMDrapurin Descended!
• SANRIO CHARACTERS Land! is a dungeon that benefits players who lead their teams with a SANRIO CHARACTERS collab character, guaranteeing a special Assist Evolution for the defeated boss with a 100% drop rate. Players will also receive 4-PvP Icon Cinnamoroll and Event Medal – Black as a first-time clear reward. Additional clear rewards can be obtained by using specified characters as the Leader.
  • Multiplayer! SANRIO CHARACTERS Land! is a 3-player mode of SANRIO CHARACTERS Land!
• Hello Kitty Title Challenge! is a unique dungeon that requires players to use a fixed team and clear within a certain time limit. Players will receive the [Hello Kitty] title as a first-time clear reward.
• [Cinnamoroll] Title Challenge! is a special dungeon that requires players to use a fixed Helper and clear within a certain time limit. Players will receive the [Cinnamoroll] title as a first-time clear reward.

Monster Exchange
Trade Event SANRIO CHARACTERS Medals collected from the SANRIO CHARACTERS Collab dungeon and Event Medal – Black at the Monster Exchange. The Monster Exchange lineup features event-exclusive collab characters including the newly added 70’s Hello Kitty. Additionally, Hello Kitty REMDra has been added to the Monster Purchase lineup.

Limited-time Bundles
With these collab-exclusive bundles, players can recruit beloved SANRIO CHARACTERS:

• 30 Magic Stones & Kuromi the Great King Egg Machine: Grants players 30 Magic Stones, 5x Event Medals – Black, and one pull from the Kuromi the Great King Egg Machine for $29.99 USD, guaranteeing Kuromi the Great King. Players will also get the SANRIO CHARACTERS Collab BGM Set 2 when they get Kuromi the Great King for the first time.
• 30 Magic Stones & Ideal Cinnamon Egg Machine: Grants players 30 Magic Stones, 5x Event Medals – Black, and one pull from the Ideal Cinnamon Egg Machine for $29.99 USD, guaranteeing　Colorful Dragon Caller, Ideal Cinnamon. Players will also get the SANRIO CHARACTERS Collab BGM Set when they get Colorful Dragon Caller, Ideal Cinnamon for the first time.
• 20 Magic Stones & Master of the Great Witches, Hello Kitty Egg Machine: Grants 20 Magic Stones and one pull from the Master of the Great Witches, Hello Kitty Egg Machine for $19.99 USD, guaranteeing Master of the Great Witches, Hello Kitty. Players will also get the SANRIO CHARACTERS Orbs 4 Skin when they get Master of the Great Witches, Hello Kitty for the first time.
• 20 Magic Stones & New SANRIO CHARACTERS Egg Machine: Grants 20 Magic Stones and one pull from the New SANRIO CHARACTERS Egg Machine for $19.99 USD, guaranteeing a new SANRIO CHARACTERS collab character.
• 20 Magic Stones & ★6+ SANRIO CHARACTERS Egg Machine: Grants 20 Magic Stones and one pull from the ★6+ SANRIO CHARACTERS Egg Machine for $19.99 USD, guaranteeing a ★6 or ★7 rarity character.
• 15 Magic Stones & Cogimyun Egg Machine: Grants players 15 Magic Stones and one pull from the Cogimyun Egg Machine for $14.99 USD, guaranteeing Cogimyun. Players will also get the SANRIO CHARACTERS Orbs 3 Skin when they get Cogimyun for the first time.
• 1 Magic Stone & SANRIO CHARACTERS Egg Machine: Grants 1 Magic Stone and one pull from SANRIO CHARACTERS Egg Machine for $0.99 USD. 

Assets for the SANRIO CHARACTERS collab can be found here.

© ’24 SANRIO CO., LTD. APPR. NO. G640081

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ABOUT PUZZLE & DRAGONS
Puzzle & Dragons is a mobile puzzle adventure game developed and published by GungHo Online Entertainment, Inc. with over 90 million downloads worldwide. Puzzle & Dragons combines match-three-style puzzles, monster collecting, and dungeon crawling mechanics for a definitive free-to-play experience that’s kept players hooked since 2012. Regarded as a landmark release in mobile gaming, the game continues to evolve with each new update and collaboration. Puzzle & Dragons is available on the App Store and on Google Play. Visit www.puzzleanddragons.us to learn more.

ABOUT GUNGHO ONLINE ENTERTAINMENT AMERICA
GungHo Online Entertainment America, Inc. (GOEA) is a multi-platform developer and publisher dedicated to delivering fun & unique titles like Puzzle & Dragons, Ninjala, and LET IT DIE. GOEA is the US division of GungHo Online Entertainment (GOE), whose studios include leading developers SUPERTRICK GAMES, GAME ARTS, Acquire, and Gravity. GOEA distributes games for consoles, handhelds, mobile devices, and PC. GOEA is located in Redondo Beach, CA. For more information, visit www.gunghoonline.com. 

MEDIA CONTACTS
GUNGHO ONLINE ENTERTAINMENT AMERICA
Natsuki Nishikawa
Senior Communications Coordinator
natsuki@gunghoonline.com

TriplePoint on behalf of GOEA 
gungho@triplepointpr.com 
+1-415-955-8500