Sandra Marshall Joins Owlchemy Labs as COOwl, Furthering Company’s Commitment to Advancing VR

VR pioneer and visionary brings 18 years of expertise in XR, leveraging background in bringing emerging technologies to new markets

AUSTIN, TEXAS – January 18, 2024 – Today, Owlchemy Labs announced that Sandra Marshall, seasoned expert in spatial computing, has joined Owlchemy Labs as their new Chief Operating Owl. Marshall joins Owlchemy with 18 years of experience as an emerging technology visionary in developing, implementing, and leading advanced virtual and augmented reality projects. 

With 16 years at Booz Allen Hamilton, most recently as a principal in their Chief Technology Office, Marshall brings a proven track record of spearheading market expansion, implementing cutting-edge technologies, and exceeding business objectives. She does this by seamlessly blending strategy, technology, and creativity to business development and operational efficiency. All of this is combined with a deep understanding of Owlchemy’s forward-thinking, making her the ideal COOwl to push the studio’s vision to advance VR.

Notable achievements include building Booz Allen Hamilton’s first VR studio and developing a Centers for Disease Control and Prevention VR application designed to model complex airflow patterns and teach safe use of Biological Safety Cabinets at a global scale. She also led the initiative to develop a digital twin platform for the U.S. Air Force, integrating engineering and real-time data in XR to improve safety, resilience and performance of critical installations.

“I’m driven by a belief in the power of emerging technology and innovation to solve big challenges,” Sandra Marshall, Owlchemy Labs COOwl, said. “My previous roles have shown me how creativity and technology can combine to create something groundbreaking. I’ll apply my expertise to help Owlchemy Labs bring its virtual reality games and technology to market, empowering the talented developers to push the evolution of this cutting-edge technology.”

“With Sandra’s proven track record in driving innovation in design and technology, she’s the perfect fit to help us continue to advance virtual reality,” Andrew Eiche, Owlchemy Labs CEOwl said. “Her wealth of experience and strategic vision align seamlessly with our commitment to pushing the boundaries of VR development. Her addition to the team strengthens our resolve to make virtual reality a transformative and inclusive experience for all.”

Additionally, Marshall is drawn to the magic where imagination meets execution—bringing together diverse perspectives on a vision and crafting business strategies that unlock the exponential potential of emerging tech. She is dedicated to cultivating a supportive and inclusive environment for individuals to thrive and have their talents recognized.

Assets for this announcement can be found here.

About Owlchemy Labs

Founded in 2010 and acquired by Google in 2017, Owlchemy Labs is an XR studio with a passion for polished, playful, and innovative VR games and experiences. Owlchemy’s titles include the award-winning, multi-platinum VR launch title “Job Simulator”, the Emmy-nominated “Rick and Morty: Virtual Rick-ality”, the top ten VR title “Vacation Simulator” and their newest VR title “Cosmonious High”. With the mission of making VR for everyone, Owlchemy focuses on creating absurdly funny games and experiences in their signature style with ground-breaking accessibility that welcomes all players. Owlchemy continues to share its pioneering experiments and VR best practices through blog posts, white papers, and talks around the globe.

More information about Owlchemy Labs can be found at

Media Contact
TriplePoint on Behalf of Owlchemy Labs