PTW Rebrands as ‘Side,’ Ushers in a New Era for Game Development Services

Company celebrates record growth and expansion with unification of brands under new name and brand identity

LOS ANGELES – March 3, 2025 – Today PTW announced its global rebrand as Side, which sees the PTW family of brands (1518 Studios, Ghostpunch Games, PTW, and SIDE) unified under one brand identity. Although the brand is familiar to the gaming industry as a leader in audio services, Side now takes on a new meaning, symbolizing the company’s commitment to delivering cutting-edge solutions side-by-side with its global partners across a wider range of specialisms.

“For years now, our company has operated as one team, with one vision driving how we do business – I’m proud that all our employees are now united under one banner,” said Deborah Kirkham, CEO of Side. “The new brand symbolizes our commitment to delivering innovative, tailored solutions that drive our partners’ successes around the world.”

Through the rebranding, Side will present its range of services through a collaborative lens, leveraging the strengths of each business unit cohesively to deliver best-in-class storytelling to customers and ultimately, players. At the core of the rebrand is the promise to infuse technology with human ingenuity across all Side solutions.

Side emerges following a monumental year of growth and expansion as the industry leader for game development services. This includes its recent acquisition of Ghostpunch Games, the establishment of its fifth North American studio in Charleston, South Carolina, and the expansion of its international presence with newly expanded studio operations in Braga, Portugal. With over 40 studios in 15 countries worldwide, Side’s industry-leading services include codev, art production, localization, audio production, quality assurance, localization QA, player support, community management and datasets.

“We’re a client-driven company, through and through; being on your side of the game is in our DNA,” said Kaley Hurst, Chief Revenue Officer at Side. “This rebrand is the amalgamation of years of organic and inorganic growth, strategic planning for the future, and the realization that we are stronger together – in both brand and values.”

Side will exhibit at Game Developers Conference (GDC) at Booth S1548 from March 19 – 21 in San Francisco. In addition to the new branding, the company will showcase its full range of game development services.

For more information on the brand story behind Side, view the new introductory video here. 

About Side:
Side is a global video game development and services provider, providing technical and creative services to many of the largest developers and studios around the world. Founded in Japan in 1994, Side has grown to become a global force in the gaming industry, with over 40 studios in 14 countries worldwide and offices across North America, Europe, South America, and Asia. Our industry-leading services include art production, game development, quality assurance, player support, community management, localization, localization QA, audio production, and data collection. The Side family of brands includes SIDE, Ghostpunch Games, and 1518 Studios. For more information, visit www.side.inc.

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