IGN and Best Buy Team Up Across the Site, the Store and the Screen: Best Buy Gamers Launches in beta Today

IGN featured on Best Buy’s new gaming destination while Best Buy’s lineup gets its own programming on IGN and in stores.

LOS ANGELES and MINNEAPOLIS – Oct. 20, 2026 – Today, Best Buy launched Best Buy Gamers in beta, a new online destination for gamers powered by IGN’s editorial coverage. This joint partnership puts IGN’s reviews, features, and exclusive content on bestbuy.com/gamers and will include IGN on-site activation at Best Buy store events, Best Buy integration with IGN’s site, and more. This holiday season, gamers can find content running from a Nov. 5 Ocarina of Time late-night launch to the grand opening of an in-store gaming experience coming to Best Buy in November.

In an ever-changing media and retail landscape, the bridge between the two is closer than ever. This partnership lets retail and media go hand in hand, with editorial and purchasing power in the same spaces, so audiences can make more informed decisions no matter where they choose to buy or read.

“Retail and media are moving toward each other, and this partnership is what that looks like when two leaders build it on purpose,” said Kim Hatfield, SVP of Sales and Integrated Marketing at IGN. “Gamers come to IGN to find out what’s worth playing. As the way people discover things keeps changing, partnering with Best Buy was a natural fit and brings our coverage closer to where people get their games and gear.”

“Gamers invest a lot of time and thought in their games and devices—from watching the latest gaming trailers to reading new reviews,” said Marty Senn, chief marketing officer at Best Buy. “IGN has long been a go-to destination for gaming news, making them a natural partner as we launch Best Buy Gamers and build an experience that helps gamers stay connected to the games, trends and content they love.”

For gamers, Best Buy Gamers is one place to keep up with what’s coming and what’s worth playing. Visitors can create a profile, vote in polls, watch the latest trailers, enter sweepstakes, find Best Buy store events near them, and pre-order upcoming releases, alongside IGN reviews with scores, features, and news across video games, trading cards, and gaming movies.

The IGN reviews and scores featured on Best Buy Gamers are IGN’s own editorial coverage, produced independently by IGN’s editorial team and presented as published on IGN.com.

The Partnership at a Glance:

The relationship has grown in stages and is built to keep growing:

• Best Buy Gamers: Launching in beta, Best Buy’s new online destination for gamers at bestbuy.com/gamers, where IGN’s reviews, features and video sit alongside trailers, polls, sweepstakes, store events, and pre-orders.
• Out This Month: A new series providing a regular look at the gaming products arriving at Best Buy, produced by the two companies. It will live on IGN.com, IGN YouTube, and IGN socials.
• In-store coverage: IGN’s social team will be on the ground at Best Buy events, capturing fan reactions and first looks – starting this holiday season.
• Ocarina of Time midnight launch (Nov. 5): Nearly all Best Buy stores will open late-night for the launch of The Legend of Zelda: Ocarina of Time.
• Holiday gift guide and shoppable livestreams: Hosted by IGN and featuring Best Buy, IGN will provide tailored gift guides for Best Buy’s audience and host a shoppable livestream for participants on IGN’s website.

Best Buy Gamers is live now at bestbuy.com/gamers.

About IGN

IGN Entertainment, a subsidiary of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 15 digital properties, IGN Entertainment reaches more than 470 million monthly users in 100 countries and engages with 96 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Outside Xbox, Rock Paper Shotgun, and MapGenie, delivering daily content across 42 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $279 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment’s content is localized in 20 languages. Learn more at corp.ign.com.