Rich Dad Poor Dad, powered by Clutch Now Live on iPad: Experience a Better Way to Learn

New Learning Platform Goes Beyond eBooks Through Visual and Gaming Elements, Features Lessons From the Best-Selling Personal Finance Book of All Time

Scottsdale, AZ – Oct. 24, 2013 – Rich Dad Interactive, The Rich Dad Company’s digital brand creating interactive financial education experiences, today announced the arrival of its first product, Rich Dad Poor Dad, powered by Clutch, on the iTunes App Store for iPad. A new learning platform optimized for iOS 7, Clutch teaches Rich Dad’s world-famous wisdom through highly interactive lessons that incorporate images, video, social connectivity and gaming features to provide a better way to learn using tablets. Featuring interactive elements proven to vastly increase retention over traditional book or lecture techniques, Clutch helps users learn in the way that suits them best. An iPhone release will follow later this fall, and the platform will also publish additional content from The Rich Dad Company and third parties in 2014.

• Download the full version of the Clutch Learning app for iPad, featuring every Rich Dad Poor Dad lesson, for a launch price of $6.99 here: https://itunes.apple.com/us/app/rich-dad-poor-dad-clutch-learning/id717314105?ls=1&mt=8

“It’s a hard fact that most people aren’t given the tools to learn how to make themselves financially successful,” said Shane Caniglia, serial entrepreneur, President of The Rich Dad Company and Head of Rich Dad Interactive. “This has been a challenge The Rich Dad Company has been working to address for years. With today’s launch of Clutch, we’ve taken a major step towards making Rich Dad’s lessons of how to take control of your future and escape the rat race more effective and easier to learn than ever before.”

Clutch represents a new way to grow and learn through interactive elements. Moving beyond the eBook model by taking advantage of modern iOS features, Clutch allows users to learn in the way best suited to them: whether by reading, viewing images, watching video and participating in interactive tools like quizzes and journaling and active simulations. To learn more about Clutch, please view http://vimeo.com/77636140.

Clutch represents the first launch of the Rich Dad Interactive brand and showcases the world-famous financial wisdom of Rich Dad Poor Dad. While Clutch will be updated with additional content from the Rich Dad universe, the app will soon open up to third parties who want to utilize Clutch’s interactive learning platform to amplify the impact and scope of their existing content. Shortly following the release of Clutch, Rich Dad Interactive is preparing a series of social/mobile games that help players learn Rich Dad’s teachings through shared gaming experiences.

Clutch will come to Android devices later this year. For more information about Rich Dad Interactive and Rich Dad Poor Dad, Clutch Edition, please visit www.richdad.com/interactive.

About Rich Dad Interactive

Rich Dad Interactive, founded in 2013, is The Rich Dad Company’s digital brand developing games and interactive experiences designed to provide financial education to people of all ages and help them take control of their financial future. Led by The Rich Dad Company’s President, Shane Caniglia, Rich Dad Interactive promotes the Rich Dad philosophy of knowledge and personal responsibility through interactive, visual experiences created in partnership with leading developers.

About The Rich Dad Company

The Rich Dad Company was founded in 1997 and is based on Robert Kiyosaki’s international best-seller and #1 personal finance book of all time, Rich Dad Poor Dad. Today, Robert, Kim Kiyosaki, author of Rich Woman and It’s Rising Time!, and their team of advisors transform lives through financial education. Using innovative technology, The Rich Dad Company, through its Rich Dad Interactive brand, offers a new way to think about money. Content is delivered via mobile apps, live-stream global events, social media, books, seminars, videos, the CASHFLOW^® board and web games, free online content, and much more.

Media Contact

TriplePoint PR for Rich Dad Interactive

richdad@triplepointpr.com

212-730-9744