DoubleDutch Secures $2 Million in Series A-1 Funding

Mobile Enterprise Platform Receives Capital to Fuel Product Development of Productivity Apps and Acquisition of Engineering Talent

SAN FRANCISCO – April 24, 2012 – DoubleDutch, the leading provider of cloud-based geo-social applications for the mobile enterprise, today announced that it has secured $2 million in Series A-1 funding, led by Bullpen Capital and including Mike Maples’ FLOODGATE Fund, among others. The capital will allow DoubleDutch to grow the team and further enhance their mobile app product line, in use by Cisco, UBM, Lowe’s, HP, IDG, Macworld, Interop, Young Presidents Organization, More Direct, RightNow Technologies, and ad:Tech, among others.

DoubleDutch develops mobile productivity applications designed to engage employees, capture real-time data, and unlock valuable insight for enterprises. The company’s two primary offerings, Hive and Flock, engage end-users by transforming static information into interactive content, all within a native mobile app. Hive is a mobile CRM engagement app that streamlines the process of updating opportunities within a social, contextual framework. Flock is the company’s white-label event app that provides a collaborative platform for event attendees and sponsors to interact with content, share activities, and access event information.

“We’ve witnessed significant achievements with cloud-based enterprise software in the last decade, but there’s a greater shift taking place today in mobile productivity with the advent of smartphone devices, social networking, and wide-area mobile broadband,” said Lawrence Coburn, founder and CEO of DoubleDutch. “We’re no longer confined to a desk, while social tools are becoming a part of everyday life that allows us to succeed through real-time collaboration and interaction. This latest round of funding will help us further solidify our current leadership in the mobile enterprise space as we expand on existing applications and introduce new solutions to empower today’s workforce.”

“From our early experience in Zynga, we learned how game mechanics can be applied to business processes to improve performance,” said Duncan Davidson, Managing Director at Bullpen Capital. “We led the investment in DoubleDutch based on its innovative, leading-edge use of game mechanics to improve sales productivity.”

Accolades include:

• October 2011, named by IDC as one of “Six Social Business Solutions Under $100M to Watch”.
• April 2010, named Best Mobile Startup at The Next Web / Paypal X Startup Rally, and “The Next Hot Geolocation Platform” by Ogilvy & Mather.
• Flock won Best Mobile App in “Ragan’s Employee Communications Awards” in February 2012 and a bronze medal for “Event Technology Awards” by Event Marketer in September 2011.
• Hive was runner up at the “Location and Beyond Summit 2011” and nominated for the “CRM Watchlist 2012” by Paul Greenburg.

DoubleDutch is looking for talented people to join the team in their San Francisco headquarters. For more information, visit www.doubledutch.me/jobs.

About DoubleDutch
DoubleDutch is the leading provider of mobile engagement applications for events, sales teams, and other enterprise workgroups. Used by some of the world’s most innovative organizations, these cloud-based apps help companies tap into mobile, social functionality to boost productivity, create radical transparency, and maximize engagement. DoubleDutch’s product offering includes Hive, a mobile CRM app, and Flock, a white-label mobile app for events and conferences.

Founded in January 2011, DoubleDutch raised a $1.2 million seed round in January 2011 from top investors including Lightbank, Charles River Ventures, Launch Capital, Venture 51, Accelerator Ventures and more. The company has since closed an additional $2 million Series A-1 in April 2012 from Bullpen Capital, the FLOODGATE Fund, Aaron Patzer (founder of Mint.com), and Jawed Karim (co-founder YouTube), among others, for a total of $3.2 million. Learn more about DoubleDutch at www.doubledutch.me.

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