Social Gaming Leaders Leverage appnext’s Cross-Promotion Platform to Drive User Engagement Across Facebook

iWin Gains Access to Company’s Four Million Daily Active Users

Tel Aviv, Israel – February 5, 2013 –

This week, appnext, the free cross-promotion and advertising platform for social games, will begin delivering advertising across iWin’s  collection of Facebook titles. Key games include Family Feud, Deal or No Deal, $100,000 Pyramid, which have amassed millions of players from around the world. Since the company released its products in July of 2012, appnext has garnered over four million daily active users across its network of games that include many Facebook hits, such as Lucky Slots, Hollywood Spins, Bubble Pirates, and Avatingo.

“appnext’s extraordinary pedigree of prominent Facebook game developers, coupled with their high user engagement made them the ideal choice to handle our cross-promotion,” said Peter Negulescu, President of iWin “appnext will ensure the right audience is exposed to our fun and addictive products.”

appnext has experienced rapid growth thanks to its innovative platform that promotes continuous and uninterrupted gameplay by presenting cross-promotion at the end of the game session when a player is about to leave the game. With most of its titles showing outgoing click-through rates of 15-20% on Facebook, appnext’s design helps developers increase user acquisition while lowering the cost. appnext’s network currently includes over one hundred high-quality titles, and the partnership with iWin brings even more popular social games to the platform.

“In under a year’s time, appnext has successfully helped game developers grow their user base by delivering a targeted and active audience, saving them thousands in advertising costs,” said Elad Natanson, Founder of appnext. “Our platform has been particularly successful among very popular social casino games. This partnership shows the continued support of appnext within the gaming community and will set us up for success when our mobile platform launches early next year.”

Assets

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About Appnext

appnext is a patent-pending, innovative, and easy-to-use cross-promotion advertising system. appnext allows game developers to use their game’s exit traffic in order to generate new daily traffic for free! The platform is available for social games and browser games, with mobile coming soon. Headquartered in Tel Aviv, with satellite offices in Europe and North America, appnext is comprised of a passionate team dedicated to helping developers.
Official Website |  Facebook | @appnext_update

About iWin, Inc.

iWin, Inc. is a multi-platform developer, publisher, and distributor of mass-market social and casual games. In addition to its PC download, retail, and mobile businesses, iWin develops and publishes games on Facebook including Deal or No Deal on Facebook and Family Feud on Facebook, which has consistently been Facebook’s #1 TV game show application for over one year. iWin.com is one of the leading casual game portals, reaching millions of visitors each month from around the world. iWin is also the creator of the award-winning and massively successful Jewel Quest, Mah Jong Quest, and Jojo’s Fashion Show franchises.

Official Website |  Facebook | @iWinGames

Media Contact

Samantha Qualls, TriplePoint for Appnext
samantha@triplepointpr.com
(212) 730-9744