Leading Event App Uses Location-based Technology to Improve Attendee and Organizer Experience
SAN FRANCISCO — Feb. 12, 2014 — DoubleDutch, the leading provider of mobile event applications, has announced two new features for their iOS and Android apps that utilize iBeacon and BlueTooth LE location-based mobile technology.
One of DoubleDutch’s new features, called ‘Head Count,’ seamlessly tracks session attendance based on attendees’ proximity, while ‘Network Nearby’ provides an easy way for attendees to see when interesting people are nearby. Both features are available now for event organizers to implement at their conferences, tradeshows, and meetings. DoubleDutch has plans to build additional location-based features leveraging this technology into its event platform this year.
“We believe beacons are a game changer for live events,” said Lawrence Coburn, CEO of DoubleDutch. “Today’s announcement will be the first of many that leverage proximity awareness to deliver a superior experience to attendees, exhibitors, and organizers.”
The new features provide more value for event organizers and attendees alike. Head Count offers organizers a better way to measure attendance at sessions by automating attendee check-in, reducing friction for attendees, and replacing costly badge scanners. Critically, event app engagement can now be supplemented with data captured via beacon.
In addition, DoubleDutch is using beacons to make it easier for event attendees to network with each other. The Network Nearby feature allows attendees to see when someone they have followed is nearby, facilitating serendipitous, real life connections during the event.
Both of these industry-leading features further DoubleDutch’s mission to provide event applications that improve the quality of in-person events, and help maximize ROI for attendees and organizers alike.
“At UBM, we believe that delivering the right information to the right people at the right time is crucial to the event experience,” said David Michael, CIO at UBM Tech. “DoubleDutch can now provide the essential location trigger to help us get there.”
About DoubleDutch
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch customers include SAP, UBM, AMEX, Cisco, Dell, 3M, American Hospital Association, and Bath & Body Works. Thrill attendees and demonstrate event ROI with a branded DoubleDutch app today. http://doubledutch.me
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