AG Properties and TabTale Sign Licensing Deal for New Care Bears Mobile App

Top Global Publisher of Kids’ Content to Release New Apps Based on AG Properties’ Most Popular Brands

TEL AVIV, Israel – June 19, 2014 – TabTale, a leading developer of interactive games and children’s entertainment for mobile devices, announced today that it has secured a licensing deal with AG Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, to develop and publish mobile apps based on the company’s popular brands for kids. The first app being revealed is Care Bears Rainbow Playtime, which is now available as a free download on the Apple App Store, Google Play, and Amazon Appstore for iOS and Android smartphone and tablet devices.

“We’ve proven to be a global leader when it comes to the quality and reach of our apps for children, with 300 million downloads and counting,” said Sagi Schliesser, co-founder and CEO of TabTale. “American Greetings is an iconic company with highly regarded kids brands that many of us grew up with, and we look forward to bringing Care Bears and more to the next generation of kids who are preferring fun content on mobile devices.”

“Our brands have been winning the hearts of millions of kids for decades because of our ability to keep them fresh and relevant to each new generation, and today that includes going mobile,” states Derek Roberto, VP, New Media, AG Properties. “We’re thrilled to partner with TabTale, whose expertise in the kids’ mobile app space is sure to bring Care Bears to life through quality content and engaging features.”

TabTale currently reaches more than 25 million monthly active users around the world aged 2-14, around half of these MAUs coming from the US. Its most popular apps include Paint Sparkles and a series of games in the Doctor X and Baby franchises, which have driven more than 50 million downloads combined.

To learn more about TabTale:

• Visit the website: www.tabtale.com
• Like on Facebook: www.facebook.com/TabTale
• Follow on Twitter: www.twitter.com/TabTale
• Subscribe on YouTube: www.youtube.com/iTabtale

Assets

www.triplepointpr.com/dl/tabtale/CareBearsAssets/CareBearsAssets.zip

About TabTale

TabTale is a developer and publisher of interactive games and educational apps for smartphones and tablets that kids and parents love. Currently the eighth largest mobile app publisher in the world with over 300 million downloads and 25 million monthly active users, Tabtale’s key franchises include Baby, Paint Sparkles, and Doctor X. The company was founded in 2010 and is headquartered in Tel Aviv, Israel with 130 employees across its offices in The United States of America, Macedonia, Ukraine, and Bulgaria. TabTale has raised a total of $13.5M in venture capital funding led by Qualcomm Ventures and Magma Venture Partners. The funding is being used to fuel app development, expand to new markets of older audiences, and solidify TabTale’s leadership position in the children’s mobile entertainment and education categories through M&A. To learn more about TabTale, visit www.tabtale.com.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit www.corporate.americangreetings.com.

About AG Properties

AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation.  Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising.  In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie and Madballs, as well as new properties Boofle, Packages from Planet X and Twisted Whiskers. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com.

Media Contact
TriplePoint on behalf of TabTale
tabtale@triplepointpr.com
(212)730-9744

Current PR on behalf of AG Properties
Alison Hill
alison@currentpr.com
(714)287-2015