Play Pink kicks off Asmodee’s official partnership with the Breast Cancer Research Foundation
Paris, France – September 27, 2021 – Asmodee and Days of Wonder, the publisher of hit board game Ticket to Ride, and the Breast Cancer Research Foundation (BCRF) just announced their world premiere partnership, with a first in the board game industry: the release of an exclusive train set in-theme with the classic pink coloring of the BCRF. All profits from the sales of this special edition will go to support breast cancer research. Ticket to Ride: Play Pink is a limited edition Train & Station Set available for preorder on the Asmodee store for $5/5€, and will ship in October. This new set of trains can be used across Ticket to Ride properties, with all trains and stations ready for use in both Ticket to Ride and Ticket to Ride Europe sporting the classic pink coloring.
A Train Ride to the Top
Ticket to Ride, created by Days of Wonder studio, is a franchise that is enjoyed by more than 80 million players worldwide. The game has become a cultural icon, with appearances on TV shows including Big Bang Theory, IT Crowd, and Blacklist. In addition, celebrities like Emmy Rossum (Shameless), Jennifer Garner (Juno), and noteworthy pop culture icon Wil Wheaton all play and enjoy the game.
Ticket to Ride can be enjoyed by new players and experts alike with its easy-to-learn strategic gameplay, making it a staple in family board game nights. As one of the world’s most popular and critically acclaimed board games, the Ticket to Ride franchise has won more than 37 awards and accolades across all of its titles including a Game of the Year Award from Spiel des Jahres and the coveted As d’Or award from the International Games Festival.
Since Ticket to Ride made its debut in 2004, the game has expanded beyond the table and now has digital versions available on iOS, Android, PC, and home video game consoles. Overall, more than 10 millions copies of Ticket to Ride have been sold. An international phenomenon, Ticket to Ride has been translated into 33 different languages and is distributed in more than 40 countries.
To support an important cause
Ticket to Ride: Play Pink is a fundraising project led by publisher Days of Wonder, part of Asmodee, in 18 countries around the world to support breast cancer research. This limited edition set has been printed in pink, the official colors of the BCRF, and has a unique train shape making it a must-have for collectors and new players alike.
The entire production system has been modified to support this important cause and Asmodee commits to a non-profit approach with the game, meaning all profits will be redistributed to the BCRF. For each set of trains sold, $2 will be donated to BCRF. The $5 price tag covers the cost of logistics and production only, with no revenue being collected by Asmodee or Days of Wonder. 80,000 Ticket to Ride: Play Pink sets will be available during Pink October.
“As a major player in the games and entertainment industry, we believe it is our duty to lead the way and help important causes like the Breast Cancer Research Foundation. We know how board games can bring families together in difficult times, and we hope that players all across the world will support breast cancer research by playing Ticket to Ride with this exclusive new set” said Stéphane Carville, CEO of Asmodee.
With an international foundation
The BCRF is a nonprofit organization committed to preventing and curing breast cancer by advancing the world’s most promising research. In 2020-2021, BCRF will award $40 million in annual grants to 275 scientists from top universities and medical institutions around the globe, enabling them to pursue groundbreaking research leading to new treatments, new methods of prevention and new insights into the disease.
Breast cancer is the most common diagnosed cancer in the world, with 1 in 8 women being diagnosed sometime in their life. This prevalent disease puts a strain on families, friends and communities from every walk of life worldwide.
Assets for Ticket to Ride: Play Pink can be found in the press kit here.
PR contacts
Days of Wonder: Alexiane Achard
Days of Wonder SARL
alexiane+presse@daysofwonder.com
BCRF: Lindsay Moreau
Breast Cancer Research Foundation
About Days of Wonder
Days of Wonder develops and publishes unique games in their genre. The company’s “Play Different” slogan reflects its vision of publishing: Days of Wonder limits its productions to very few new games, focusing on quality rather than quantity, and developing highly refined digital adaptations. The unparalleled successes—such as Ticket to Ride®, the world’s best-selling train game; Small World® and its epic conquests in a fantastic universe; and Memoir ’44®, the World War II reference game with over twenty expansions—motivate Days of Wonder to raise the bar ever higher. Days of Wonder board games are distributed in 40 countries and their digital versions are available on the App Store, Google Play, Steam, and the Days of Wonder website at www.daysofwonder.com.
Days of Wonder, Corinth, Yamataï, Quadropolis, Five Tribes, Ticket to Ride, Small World, Memoir ’44 are all trademarks or registered trademarks of Days of Wonder, Inc. All other trademarks are the property of their respective owners.
About the Breast Cancer Research Foundation
The Breast Cancer Research Foundation is a nonprofit organization committed to achieving prevention and a cure for breast cancer. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF awarded $63 million to support the work of 300 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. BCRF is the highest rated breast cancer organization in the U.S.
To learn more, please visit www.bcrf.com.
About Asmodee
Asmodee Group is a leading international games publisher and distributor committed to telling amazing stories through great games with over 39 million games sold in more than 50 countries. Through our portfolio of iconic game titles, including Catan, Ticket to Ride, Pandemic, Dead of Winter, Splendor, 7 Wonders, Just One, Dobble/Spot it!, KeyForge and Star Wars: X-Wing, we create a dynamic transmedia experience for players across a variety of digital and physical platforms. Asmodee also creates inspiring and innovative products in partnership with leading entertainment and technology companies. With a global workforce of over 2000 people, Asmodee operates in Europe, North America, South America and Asia. Asmodee is headquartered in Guyancourt, France. Learn more at corporate.asmodee.com.
Renee Sogueco 
Hailey Mohney 
Vanessa Alves-Johnson