Chukong Technologies Launches Cocos Services Initiative

Chartboost, Kochava, PlayFab, Scientific Revenue, and Vungle Now Offering Integrated Services to Cocos2d-x Users

BEIJING – October 28, 2014 – Chukong Technologies today announced their partnership with Chartboost, Kochava, PlayFab, Scientific Revenue, and Vungle to create the Cocos Services initiative. Cocos Services will be offered alongside the Cocos2d-x game engine, which is used by more than 400,000 developers around the world including Zynga, Big Fish, and Wooga. As a result of these partnerships, mobile developers can now access a full suite of services through a single platform, giving them a one-stop shop to build, distribute, monetize, and analyze their games with a unified experience.

“Cocos Services fills the growing need for developers to integrate the technologies they need to make their games successful with the least amount of difficulty,” said Lei Zhang, US General Manager, Chukong Technologies. “Our partners represent the finest service providers in each of their fields, and Cocos Services has made access to these industry-leading technologies easier than ever.”

The Cocos Services initiative was announced at Chukong’s CocoaChina Developer Conference in Beijing earlier today. Initially launching with five partners, Chukong will add additional technology providers to expand the options available for mobile game developers. The partner services will also be offered alongside Chukong’s international publishing branch.

The Cocos2d-x game engine is open-source, free for developers to use, and provides true cross-platform development options. Cocos2d-x will be optimized to work with Cocos Services partners’ technology, and the expanded engine capabilities will form the foundation of the Cocos developer platform.

The partner companies will address the following services:

Chartboost (www.chartboost.com) – Revenue Platform for Mobile Games

Chartboost empowers developers to find new players and monetize their games by providing them with the tools and analytics to make smarter decisions. The company reinvented distribution through development of the first 100% transparent ad network, and industry’s only Direct Deals Marketplace, encouraging developers to work directly with one another. Chartboost powers over 60,000 games and drives over twelve billion game sessions per month.

Kochava (www.kochava.com) – Attribution analytics and visualization for campaign optimization

Kochava offers a unique, holistic approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava is integrated with more than 700 publishers and is trusted by brands like Facebook, Google, Yahoo!, and Pandora.

PlayFab (www.playfab.com) – Game Operations Platform

Based in Seattle, WA, PlayFab provides the industry’s most complete Games Operation Platform, including a suite of back-end services and tools for building and managing any game.  PlayFab offers reliable, easy-to-integrate services like profile management, multiplayer servers and matchmaking, in-game commerce and marketplaces, deep analytics, server operations and management and much more. The experienced team at PlayFab is dedicated to arming the most creative game talent with state-of-the-art backend services and tools so they can focus on the fun while staying competitive in today’s market.

Scientific Revenue (www.scientificrevenue.com) – Automated revenue optimization

Scientific Revenue is the leading dynamic pricing engine for mobile in-app purchases. Their patent-pending technology combines real-time segmentation with precision targeting and deep machine learning to optimize end-user pricing on a per-user or per-segment basis. The end result is that studios and publishers can dramatically increase revenue, without needing to make gameplay changes.

Vungle (www.vungle.com) – Video Advertising

Vungle’s technology helps thousands of app developers around the world make money and enhance their apps with beautiful video ads. The leader in in-app video advertising, Vungle wants to make ads that people actually enjoy. Founded in 2012, the company is based in San Francisco with offices in London, Berlin and Beijing. Vungle is backed by Google Ventures, AOL Ventures, Crosslink Ventures and a blue-chip group of angel investors.

The services from this initiative will be available for Cocos2d-x developers to use today. For more information, contact Chukong Technologies at contact@chukong-inc.com. For press inquiries, please email chukong@triplepointpr.com.

About Chukong Technologies

Chukong Technologies is a leading mobile entertainment platform company that drives and maintains a healthy development ecosystem, provides users with excellent digital content, and pushes the digital entertainment experience forward. Chukong has helped some of the world’s largest mobile developers navigate the complexities of the Chinese mobile market, as well as published many of the most popular mobile titles in China, such as the Fishing Joy franchise. Chukong Technologies aims to become a leading digital distribution company and is currently expanding its infrastructure and partnerships to facilitate new business opportunities. Headquartered in Beijing, China, the company also has operations in Tokyo, Seoul, Taipei, and Menlo Park, California. For more information, please visit www.chukong-inc.com and follow the company on Twitter at @CocoaChina.

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