SAN FRANCISCO & LONDON – Oct. 24, 2012 – SEGA®of America Inc. and SEGA®Europe Ltd. are thrilled to announce that downloadable content for Hell Yeah! Wrath of the Dead Rabbit™! is now available in North America and Europe for Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®Network, and PC Digital Download.
Gamers can play as Ash, the Prince of Hell, in style by downloading the Pimp My Rabbit pack for 50 new masks, 11 driller skins for Ash’s deadly jet pack driller, and classic SEGA franchise and character skins for $2.99 / £1.99 / €2.49 / 240MSP / AUD$4.25. In addition, players can improve their shooting and speed-running skills in over 50 challenges with The Virtual Rabbit Missions for $4.99 / £3.69 / €4.49 / 400MSP / AUD$7.75.
About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA®’s global website is located at www.sega.com.
About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA®’s global website is located at www.sega.com.
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About Arkedo
Arkedo is a Paris-based studio comprised of eight game developers, and focused on making arcade games with a twist. Founded in early 2006, the studio’s award-winning DS titles (Nervous Brickdown, Big Bang Mini) and the eponymous XBLIG/PSN “Arkedo Series” were well received by the public, the press and, most importantly, our mums. Arkedo’s secret plan to rule the world is a weird combination of trying to make cool games, cooking great food, and being generally nice to everyone. It is with genuine astonishment we can today announce that this silly plan is working really well.
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“PlayStation” is a registered trademark of Sony Computer Entertainment Inc.
Assets
Download the new Hell Yeah! DLC trailer in HD here.
Pimp My Rabbit pack screenshots can be found here.
The Virtual Rabbit Missions screenshots can be found here.
Media Contact
TriplePoint for SEGA of America, Inc.
sega@triplepointpr.com
(415) 955-8500
Renee Sogueco 
Hailey Mohney 
Vanessa Alves-Johnson